Welcome to Beyond the Paid, the official website for Melissa Mackey.
I’ve been in the search engine marketing space since the dawn of Google Ads (formerly AdWords) in 2002.
While I haven’t blogged on this site much recently, here are links to my recent articles in industry publications:
- 10 things to eliminate from your life to be more productive at work – most-viewed post on Search Engine Land in 2022
- How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend – PPC Town Hall video
- How and why marketers are revisiting PPC campaign organization
- How to make PPC automation work for lead gen
- Quality score in paid search: Vanity or valuable?
- Scale Your B2B Lead Generation With Discovery Ads
- A Complete Guide to Google Ads Editor
- Close Variants Are Like Click Fraud – Here’s Why
- B2B PPC: How It’s Different from B2C
- What Is The Workday Consumer? PPC Town Hall video
- 5 Keys to Successful B2B Paid Search Automation
- Top 5 ways to stay up to date on paid search trends
You can find my latest writings on Search Engine Land and Search Engine Journal, and up-to-date commentary on #ppcchat on Twitter.
Find me on LinkedIn too.
I’ve spoken at search conferences since 2010. Sign up to watch my session on PPC account health from SMX Next 2023, or read a summary of the session.
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