Ramblings about all things PPC
Last year, I wrote a post called Bid Management: Is It Even Still a Thing? In that post, I talked about all the bid management tools PPC managers have at their disposal, from Adwords Scripts to automated bidding in the engines to bid management … [Continue reading]
If you’re reading this blog, chances are you’re a PPC pro – someone who does PPC for a living. At a minimum, you have some kind of interest in PPC: if you’re not doing it for a living, maybe you’re trying to learn, or maybe you do SEO or some other … [Continue reading]
One of my favorite books for new PPC pros is Pay Per Click Search Engine Marketing An Hour a Day by two of my favorite PPC people, David Szetela and Joe Kerschbaum. The format of the book literally takes the reader on a 9-month journey to learn all … [Continue reading]
I remember when Google launched the Google Display Network. It was called the Content Network back then, and it was part of search campaigns. In the beginning, not only were you stuck with the same bids for search as for display, but you couldn’t opt … [Continue reading]
Yesterday, I presented at SMX Advanced on Conversion Rates and the Laws of Diminishing Astonishment. It was a great panel, and I'm excited to share my deck with my readers. Enjoy! It's The Content, Stupid! from Melissa Mackey … [Continue reading]
In 2015, I wrote a post detailing 5 challenges for PPC lead generation. Lead generation in PPC, especially in Google, continues to be a struggle for many B2B advertisers. Here’s why the reasons outlined in my 2015 post are still true this … [Continue reading]
Voice search has come on strong in the past year or so. Bing Ads has been ahead of the pack on voice search, predicting a year ago that it would be big. Purna Virji of Bing Ads talked a lot about voice search in her recent Reddit AMA, as … [Continue reading]
In many ways, advertising makes the world go round. We help businesses sell products. We make users aware of new things that they may need or want. And we try to keep it fun and relevant while we're doing it. The digital age has brought a … [Continue reading]
10 years ago this month, I tried a little experiment. Blogging about search was becoming all the rage. Industry movers and shakers were all starting up their own blogs. So I decided to set one up for myself as an experiment. Back then, there was … [Continue reading]
