Google’s annual big Adwords announcement conference call was held this past Tuesday. As usual, I held low expectations for any great news for B2B advertisers. And as usual, I was right – Google still hates B2B advertisers. I’ve written about this … [Continue reading]
PPC Audiences: Audience Segmentation
May 19, 2017 By Leave a Comment
Back in March, I wrote about defining your PPC audience. It’s the first step in setting up audience targeting for PPC, including search, remarketing, or paid social. Once you’ve defined your audience, it’s time to think about audience … [Continue reading]
Expanding Your Adwords Account with Remarketing and RLSA
April 28, 2017 By 8 Comments
I’ve written before about expanding your Adwords account with ad extensions. Using remarketing and RLSA is another effective way to market to people who’ve already visited your website. Remarketing ads appear across the Google Display Network, “a … [Continue reading]
PPC Tool Review: AdAlysis
April 7, 2017 By 7 Comments
PPC tools are a PPC manager’s best friend. We couldn’t do our jobs without the many free and paid PPC tools we use on a daily basis. Probably my favorite PPC tool is AdAlysis. AdAlysis, an ad testing and analyzing tool, was created by Brad Geddes … [Continue reading]
Paid Social Targeting: Winners and Losers
March 31, 2017 By 4 Comments
I’ve been working on a guide for paid social at work the past couple weeks – something we can use to illustrate how it works to achieve client objectives. As I’ve worked through the 3 major paid social channels, I’m realizing that there are winners … [Continue reading]
PPC Audiences: Who Is The Audience?
March 17, 2017 By 6 Comments
Several weeks ago, I wrote about the importance of audiences in PPC. More than ever, audiences are becoming one of the main way we reach potential customers in PPC – as important as keywords. But who is the audience, exactly? Audiences, Broadly … [Continue reading]
3 PPC Features That Aren’t Ready For Prime Time – 2017 Edition
February 17, 2017 By Leave a Comment
Almost exactly 2 years ago, I wrote about 3 PPC features that weren’t ready for prime time – the new (at that time) Adwords Editor, Bing Ads UET, and LinkedIn Ads. The first two features have come a long way in 2 years. The issues I talked about … [Continue reading]
PPC Remarketing: What Not To Do, 2017 Edition
February 3, 2017 By 8 Comments
More than two years ago, I wrote a post on PPC Remarketing: What Not To Do. It was one of the most-commented posts on this blog, with differing opinions on what makes sense. Two years later, advertisers are still doing remarketing wrong. Now, I … [Continue reading]
As We Go Along
January 27, 2017 By 18 Comments
This post isn't about search. It's about me. Six months ago, just before I left for SMX Advanced, I was diagnosed with bronchitis. No big deal - I've had it countless times throughout my life. I've dealt with asthma for 20 years. I've had a … [Continue reading]
