Welcome to Beyond the Paid, the official website for Melissa Mackey.
I’ve been in the search engine marketing space since the dawn of Google Ads (formerly AdWords) in 2002.
While I haven’t blogged on this site much recently, here are links to my recent articles in industry publications:
- 10 things to eliminate from your life to be more productive at work – most-viewed post on Search Engine Land in 2022
- How and why marketers are revisiting PPC campaign organization
- How to make PPC automation work for lead gen
- Quality score in paid search: Vanity or valuable?
- Scale Your B2B Lead Generation With Discovery Ads
- A Complete Guide to Google Ads Editor
- Close Variants Are Like Click Fraud – Here’s Why
- B2B PPC: How It’s Different from B2C
- What Is The Workday Consumer? PPC Town Hall video
- 5 Keys to Successful B2B Paid Search Automation
You can find my latest writings on Search Engine Land and Search Engine Journal, and up-to-date commentary on #ppcchat on Twitter.
Find me on LinkedIn too.
I’ve spoken at search conferences since 2010. You can catch me at SMX Advanced this June.
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