Top 10 PPC Training Resources

Whether you’re new to PPC, or are a seasoned professional, there’s always more to learn. Here are 10 PPC training resources for you and your PPC teams to check out.

PPC University

This free resource from the good folks at Wordstream is loaded with everything practitioners need to know about PPC, from the basics through advanced topics.

PPC University is separated into three tracks – PPC 101, 102 and Advanced PPC. Each lesson builds on the last in simple language that anyone can understand, with no jargon! This is a must-check-out resource for anyone who’s new to PPC, or who needs to brush up on any aspect of PPC.

Certified Knowledge Adwords Training

Want to learn from the best? Then check out the video training modules over at Certified Knowledge. Taught by Brad Geddes, who is probably the smartest PPC pro I know, these video lessons cover everything from fundamentals to advanced topics, and even selling PPC. You’ll be an Adwords expert when you complete these modules. There’s a free trial, so go give it a try!

Google Analytics Academy

While not specific to PPC, Google Analytics Academy courses are definitely worth the time. These free, self-paced courses include digital analytics fundamentals, Google Analytics platform principles, e-commerce analytics, and mobile app analytics. And they’re adding new courses every few weeks. I’ve taken a few of these, and have found them valuable for helping to explain analytics and tracking to clients.

In addition to the above courses, there are multiple PPC certifications out there. Preparing for the certification exams is a great way to get PPC training.

Google Adwords Exam

Get certified in Google Adwords by taking the various Adwords certification exams. This post will help you prepare for the exams.

Bing Ads Exam

Bing Ads also has a certification program. Find information on training modules and the exam on the Bing Ads site.

Market Motive

The PPC courses at Market Motive are also taught by Brad Geddes. If you’re interested in SEO, the instructor is Todd Malicoat, otherwise known as Stuntdubl. He has been around the SEO scene forever and is very knowledgeable.

Online Marketing Institute

Aaron Kahlow’s Online Marketing Institute is another good resource for PPC pros. This PPC training will be higher level than some of the other courses, but covers more topics.

Direct Marketing Association (DMA)

DMA certification comes with a well-respected name, and a price tag to match. But you’ll get a good overview with this program.

Web Marketing Today’s PPC Fundamentals Series

I wrote a series of posts for Web Marketing Today that provides a good starting point for anyone new to PPC. I give this to all of our new hires.

PPC Chat

While not an explicit PPC training course, the weekly topics covered during PPC Chat on Twitter are as good a training module as any around. Join PPC experts from around the globe every Tuesday at 12noon Eastern time to discuss various PPC topics. Streamcaps of the chats can be found at the PPC Chat website.

What are your favorite PPC training resources? Got any go-to’s for newbies? Share in the comments!

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Comments

  1. Great information Melissa. It’s amazing there are so many training tools and resources for anyone to use no matter what skill level. I’ve found that learning and doing at the same time is the best combination, and allows for an accelerated pace of retention. Paid search can be difficult to understand especially if you’re starting out from scratch, or aren’t personally involved in the optimization of your campaigns. We’ve built a fantastic tool over here at ppcpath.com that gives AdWords advertisers a thorough analysis with instructional guidance on their campaigns. So, they don’t really have to learn and then execute. The learning happens by doing what the software tells you to do.

    Thanks!

    Sev

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