My Top 10 PPC Blogs

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This summer has been crazy month for me. I was on vacation for 10 straight days in July – the first time in years I’ve taken that much consecutive time off – and then another few days off last week. Of course, now I’m swamped at work. Add to that my life as a mom of two busy teenagers, and I barely have a minute to myself.

Being so busy means it’s hard to keep up with the latest PPC news. We all need a go-to source or two for PPC news and info for those times when we can’t keep up with Twitter and the like. While “mainstream” search news sites like Search Engine Watch and Search Engine Land are awesome, sometimes I’m too busy to dig through all the posts to get at the PPC gems – especially if I’m looking for something specific. So, I’ve compiled a list of my top 10 blogs that focus exclusively on PPC.

PPC Hero

These guys are prolific. With new posts nearly every day by a variety of authors, the PPC Hero team puts out great PPC content from beginner to advanced level.

Clix Marketing

The Clix Marketing blog has been off-again, on-again (haven’t we all?), but lately it’s been really “on.” They’re writing thought-provoking posts over there, so if you haven’t checked them out recently, go do it now!

PPC Chat

OK, technically this isn’t a blog, but you’ll find the weekly chat recaps here. If you’re like me and had weeks of meetings scheduled during PPC Chat time recently, don’t fret – you can read the screencaps here!

Certified Knowledge

With posts by Brad Geddes, a long-time PPC pro, you know you’ll find great content here. Brad doesn’t blog often, but when he does, you’ll want to bookmark it!

Inside Adwords

Yes, the Adwords blog puts that nice Google spin on their posts, but it’s still the place to learn about what’s new with Adwords. It’s also a good place to refer clients or bosses who want to learn more about PPC; their writers do a good job of explaining new features that advertisers might want to try.

Bing Ads Blog

Not to be outdone, Bing has a nice blog of their own. And the posts are written by real people, many of whom I’ve met so I know they actually exist. Bing also does nice analyses of data, along with real-world tips to optimize your Bing campaigns.

PPC Associates

While similar to PPC Hero, PPC Associates puts their unique stamp on PPC news and views. They also have a Facebook PPC blog that’s really good.

Get Found First

The Get Found First blog is another up-and-comer. When you see a new post here, you’ll want to drop everything and start reading. Their post this week on Google’s fishy cost per action metric is thought-provoking to say the least.

RKG Blog

RKG is the ultimate PPC geek’s haven. There are posts over there that I’ve read over and over and still can’t understand them. These guys are among the smartest people in PPC.


Acquisio is a PPC tool vendor, so you might think that their blog would try to sell you. Not so. They use a variety of guest bloggers in addition to their own super-smart staff to write about geeky PPC goodness.

There you have it – my top 10 PPC blogs. Of course, there are many other good blogs out there that I didn’t mention. What’s your favorite PPC blog? Share in the comments!

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  1. Hi Melissa, The PPC gems on SEW (including yours!) are easy to find at

    Great post, has motivated me to reorganize my feed!

    • Melissa Mackey says

      Thanks! I probably should have said something about the breadth of PPC posts on SEW. Breadth is great, but not great when you are super busy… 🙂 Thanks for your comment!

  2. Melissa – thanks for including the Clix blog! We’ve put our blogging machine into high gear this summer. Glad our work is paying off. ; )

  3. Glad you had a great vacation – it was probably well-deserved! Thanks for this post. Checking out some of these blogs on this rainy Friday. Have a great weekend!

  4. Melissa, yours would definitely be in this list of top 10 if you weren’t being modest and unbiased. That said, I don’t know which one I would take out if I had to choose one. They are all great places for any PPC to stay up to date and learn new things about PPC. Thanks for including Get Found First’s blog.

  5. Wow, awesome company…thanks so much for the inclusion (and I agree with Stu!). Good luck with the grind…

  6. Thanks for the useful info even though my wife will hate you for that (as I will be spending more time reading :)).

  7. Great list indeed, but I think your blog should be included in that list. Been reading your blog for the past two days and I’m loving it, lots of valuable information about PPC. Keep it up!

  8. Great list, thanks for sharing, but I think Wordstream should be included in your top ten. I was thinking the same about searchenginewatch but thanks to Lisa for her tip.

  9. Great post and very useful suggestions. With Google changing their algorithms every five minutes it’s great to keep up-to-date with the latest news. There’s some good suggestions here that I haven’t crossed before so I’ll be sure to take a look.

  10. I’m biased because I run the blog, but I’d love for you to check out the iSpionage PPC blog ( We run articles focused on PPC and CRO. Feel free to drop by and to let us know what you think!

  11. Nice Blog Melissa, Thanks for sharing this information with us.


  12. Thanks for this list. Saved me some time updating my PPC blog list

  13. If you’re interested in writing better PPC ad copy, and want a little inspiration, check out my blog

  14. Hello Lisa,

    Thanks for putting this list together! While I follow many of these as well, there were a few new ones that I’ll definitely be checking out.


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