In an industry that moves as fast as PPC, reading industry blogs is a must. Sure, you can learn PPC from books, but the unfortunate aspect of PPC books is that portions of them are outdated as soon as they hit the shelves. Blogs are inherently more up to date, so they’re a great source of PPC news and views. And new blogs are constantly coming on to the scene. I wrote a post 2 years ago on the top PPC blogs, and it already needs updating. Here are the top PPC blogs you need to be reading right now.
Search Engine Land – as industry news sites go, Danny Sullivan’s Search Engine Land is the gold standard, with articles from nearly every PPC luminary out there.
The SEM Post – Curated by Jenn Slegg, The SEM Post covers just about everything that’s new and interesting in PPC and search in general. (Disclosure: I write a regular column for The SEM Post).
Inside Adwords blog – this is the place for Adwords product announcements and the official word from Google.
Bing Ads blog – Bing posts product announcements here, and also includes great industry stats, demographic info, and other interesting PPC stuff.
Neptune Moon – Julie Friedman Bacchini has one of the most fun blogs to read out there. An author after my own heart, she’s not afraid to speak her mind. She wrote a great post for me a few weeks ago, too.
The Seer Interactive Blog – Covering all aspects of search and analytics, look to Seer for new PPC ideas you hadn’t thought of before.
Merkle RKG Blog – these guys are the smartest folks in PPC. If you want to really nerd out and test the boundaries of your PPC technical chops, this is the place for you.
3Q Digital Blog – You’ll find how-to’s and helpful info here. I especially like all of their articles on Facebook Ads.
PPCChat.co – OK, this isn’t a traditional blog, but rather a collection of screencaps from the weekly PPCChats on Twitter. If you missed a chat, or want to refer back to one later, this is the place.
Are you reading all of these blogs? If not, what’s stopping you? What are your favorite PPC blogs – did I miss any? Share in the comments!