So you wanna be a PPC manager. Do you think you can bring the goods? Here’s a quiz to see if you’re cut out for PPC:
1. You’ve run into a problem on the job that has you stumped. You:
a. Ask your boss for help
b. Look up the answer online
c. Move on – it’s probably not that big of a deal
2. You’re reading a book or article and you see a word or phrase that’s new to you. You’re not sure what it means. You:
a. Keep reading, making a note to ask someone about it later
b. Stop reading and dig out your smartphone to search for more information
c. Who has time to read?
3. At the weekly staff meeting, the boss announces that the entire office is being remodeled and all the desks will be moved around, creating a new seating arrangement. You:
a. Go along with it, but cringe inside at the thought of sitting next to people you don’t know well
b. Embrace the change, even though it may be challenging at first
c. Complain! Who needs the disruption of yet another office move?
4. You’re having trouble finding the answer to problem you were working on in Question 1. You:
a. Keep doggedly running Google searches in hopes of eventually finding the answer
b. Go to an online forum, discussion board, or Twitter and ask your question there
5. You’re talking to a colleague who doesn’t know a lot about your job, and they’re asking a lot of questions. You:
a. Answer them as quickly as you can
b. Patiently explain the concept in layman’s terms, pausing to check for understanding
c. Tell them to ask someone else
6. You’re at an amusement park with your best friend. He or she is bugging you to ride the latest thrill ride. You:
a. Hesitate, feeling the need to research the ride first
b. Run ahead to get in line for the ride
c. Tell him or her no thanks, it’s not your type of ride
7. Your boss has given you a new assignment, something you haven’t done before. You:
a. Ask a lot of questions, and check in with the boss daily for reassurance
b. Map out a plan, get the boss’s ok, and run with it from there
c. Ask the boss to assign the work to someone else
If you answered mostly B, congratulations! You’re ideally suited to be a PPC manager. The best PPC managers love to dig for the solutions to tricky challenges. They are constantly hungry for learning something new, and aren’t afraid to test it out on their own PPC account. They persist until they find out why performance has fallen off. They embrace change – let’s face it, PPC is a daily dose of something new! They love a new challenge and taking risks. And they’re patient, because most people don’t understand PPC. Whether you work in an agency or in-house, you’re going to have to explain what you do on a regular basis. And good PPC managers know when to ask for help, turning to the fantastic PPC community for help.
If you didn’t score well, don’t despair! You’ve just identified the areas you’ll need to work on in order to succeed as a PPC manager. (Although if you chose mostly C’s, you might want to consider an alternate career path.)
What about you? What traits do you look for when hiring new PPC managers? What do you still need to work on? What’s your favorite aspect of being a PPC manager? Share in the comments!