This summer has been crazy month for me. I was on vacation for 10 straight days in July – the first time in years I’ve taken that much consecutive time off – and then another few days off last week. Of course, now I’m swamped at work. Add to that my life as a mom of two busy teenagers, and I barely have a minute to myself.
Being so busy means it’s hard to keep up with the latest PPC news. We all need a go-to source or two for PPC news and info for those times when we can’t keep up with Twitter and the like. While “mainstream” search news sites like Search Engine Watch and Search Engine Land are awesome, sometimes I’m too busy to dig through all the posts to get at the PPC gems – especially if I’m looking for something specific. So, I’ve compiled a list of my top 10 blogs that focus exclusively on PPC.
These guys are prolific. With new posts nearly every day by a variety of authors, the PPC Hero team puts out great PPC content from beginner to advanced level.
The Clix Marketing blog has been off-again, on-again (haven’t we all?), but lately it’s been really “on.” They’re writing thought-provoking posts over there, so if you haven’t checked them out recently, go do it now!
OK, technically this isn’t a blog, but you’ll find the weekly chat recaps here. If you’re like me and had weeks of meetings scheduled during PPC Chat time recently, don’t fret – you can read the screencaps here!
With posts by Brad Geddes, a long-time PPC pro, you know you’ll find great content here. Brad doesn’t blog often, but when he does, you’ll want to bookmark it!
Yes, the Adwords blog puts that nice Google spin on their posts, but it’s still the place to learn about what’s new with Adwords. It’s also a good place to refer clients or bosses who want to learn more about PPC; their writers do a good job of explaining new features that advertisers might want to try.
Not to be outdone, Bing has a nice blog of their own. And the posts are written by real people, many of whom I’ve met so I know they actually exist. Bing also does nice analyses of data, along with real-world tips to optimize your Bing campaigns.
While similar to PPC Hero, PPC Associates puts their unique stamp on PPC news and views. They also have a Facebook PPC blog that’s really good.
The Get Found First blog is another up-and-comer. When you see a new post here, you’ll want to drop everything and start reading. Their post this week on Google’s fishy cost per action metric is thought-provoking to say the least.
RKG is the ultimate PPC geek’s haven. There are posts over there that I’ve read over and over and still can’t understand them. These guys are among the smartest people in PPC.
Acquisio is a PPC tool vendor, so you might think that their blog would try to sell you. Not so. They use a variety of guest bloggers in addition to their own super-smart staff to write about geeky PPC goodness.
There you have it – my top 10 PPC blogs. Of course, there are many other good blogs out there that I didn’t mention. What’s your favorite PPC blog? Share in the comments!