Recently, I had the pleasure of appearing on my good friend David Szetela’s recently revived podcast, PPC Rockstars. We chatted about many things: my band geekiness, speculation on Google’s upcoming April 22 annoucement, and much more. You can check out the episode in the Webmaster Radio archives here (it should be live later today).
We talked a lot about mobile PPC and what advertisers should be doing with mobile. Listen to the episode for many of our expert tips. Here are a few additional resources that you can use to help you on your journey to mobile PPC success.
Generating Local Business Beyond the Click on Web Marketing Today. I wrote this piece geared toward small local businesses who think PPC is too expensive or too expansive for their business. Yes, local businesses can succeed with PPC! This article will show you how.
5 Critical Factors for Optimized Mobile PPC Targeting by Joe Kerschbaum over at Search Engine Watch. Joe offers a rundown of best practices for any mobile PPC advertiser.
B2B Search: It’s Time To Go Mobile by me, again at Search Engine Watch. I’ve found that many B2B advertiser have been slow to embrace mobile. This article talks about why B2B needs to get on board with mobile PPC.
Do Mobile PPC Ads Even Work? by Dan Shewan at WordStream. This info-packed post, complete with awesome screenshots and illustrations, shows exactly how to get your mobile ads to perform well.
If you haven’t gotten on the mobile PPC train yet, these articles are your ticket!
What about you? What are your favorite tips and success stories for mobile PPC? Share in the comments!