Here we are, December 18. Christmas is a week from today, and PPC pros are either gearing up or winding down. Gearing up if you work in B2C ecommerce (in fact, you’ve been geared up for weeks), gearing down if you work in B2B like I do.
Last week I asked readers to vote on their favorite post of 2015. You didn’t disappoint! It’s always interesting to me what resonates with you – sometimes a post I think is great doesn’t get much reaction, while a post I dashed off in 15 minutes and thought wasn’t very good gets a lot of love and commentary.
With that, here are your 3 favorite blog posts of 2015:
Call-Only Ads Are Ruining Mobile Results – Based on the number of comments I got, this post struck a nerve with a lot of you. Call-only ads continue to be the bane of my existence, and I appreciate all of the feedback I’ve gotten from all of you on this topic, both here and on Twitter.
5 Challenges For PPC Lead Generation – Clearly I’m not the only one frustrated by the search engines’ focus on B2C and ecommerce, based on your votes. So many features and functions in PPC just don’t translate to B2B.
3 Sneaky Ways To Bid On Competitor Keywords – Who doesn’t love sticking it to the competition? Clearly you all love it! This post shared some of my favorite tactics, and a few of you shared some tips of your own.
I want to thank all of you for voting, and more importantly, for reading. Without you, I’d just be talking to myself. Which I do anyway :), but I appreciate all of your feedback and comments. You’ve helped me to be a better writer and a better PPC manager!
Updated! Here’s the replay of the Periscope I did earlier today talking about the top posts.