SES Chicago: Winning PPC Tactics

I’ve just returned from SES Chicago, one of my favorite search marketing conferences. It’s a favorite because I’ve been attending this conference since 2003.  And this year did not disappoint.  Not only was there a plethora of great PPC content, there were sessions on integrated marketing, content marketing, and even email. As always, I learned a lot.

This year, I had the honor of speaking at SES. In fact, I ended up speaking on 2 panels – one of them as a last-minute fill-in for my good friend Joe Kerschbaum, who was sick as a dog and couldn’t make it. It was great fun and I met a lot of smart people.

With that, here is my presentation from my planned session, Winning PPC Tactics, on What’s New in PPC. Let me know what you think!

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