PPC News This Week

PPC is always changing and evolving, and it’s challenging to keep up sometimes. Here are 3 helpful links to PPC news, hot off the press, that I bookmarked for future reference.

Mega-Huge Summary of New Google & Bing Paid Search Features in 2012 – a great Search Engine Watch post by Joe Kerschbaum summarizing all the new features that the 2 major PPC engines released this year. A comprehensive post full of links. Check it out to see if you missed anything!

6 Super Time-Saving Tips to AdWords PPC Management – Another helpful SEW post, this one by Lisa Raehsler. If you’re struggling to keep up with the holiday PPC news madness, this post is here to help. I found some gems in here that I wasn’t aware of, and I’m sure you will too.

Google Shopping Webinar (registration required) – a webinar conducted jointly by Google and my good friend Matt Umbro, this one is all about Google Product Listing Ads. If you’re as confused about PLAs as I am, help is on the way!

The last few weeks of the year are always crazy, and I hope these resources will help you as much as they’ve helped me. Did you read any great posts or check out any amazing webinars this week? Post in the comments!

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Comments

  1. Melissa, that’s great! In collaborating and sharing information we always learn something new and pick up interesting tidbits. I attended a webinar yesterday that blew me away. It was “Web Analytics Workshop: Why AdWords Metrics Aren’t Enough (And What You Can Do About It)” presented by Avinash. Fabulous GA custom reports for PPC.

    Unfortunately you can’t access the webinar, but it looks like a few additional free sessions are coming up. http://www.marketmotive.com/training/tutorials/conference-calls-and-workshops/workshops.html

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