PPC is always changing and evolving, and it’s challenging to keep up sometimes. Here are 3 helpful links to PPC news, hot off the press, that I bookmarked for future reference.
Mega-Huge Summary of New Google & Bing Paid Search Features in 2012 – a great Search Engine Watch post by Joe Kerschbaum summarizing all the new features that the 2 major PPC engines released this year. A comprehensive post full of links. Check it out to see if you missed anything!
6 Super Time-Saving Tips to AdWords PPC Management – Another helpful SEW post, this one by Lisa Raehsler. If you’re struggling to keep up with the holiday PPC news madness, this post is here to help. I found some gems in here that I wasn’t aware of, and I’m sure you will too.
Google Shopping Webinar (registration required) – a webinar conducted jointly by Google and my good friend Matt Umbro, this one is all about Google Product Listing Ads. If you’re as confused about PLAs as I am, help is on the way!
The last few weeks of the year are always crazy, and I hope these resources will help you as much as they’ve helped me. Did you read any great posts or check out any amazing webinars this week? Post in the comments!