January is nearly over, and as always the month went fast. And as usual, there was a lot of interesting PPC news published this month. Here is a summary of the top 7 PPC news posts and articles I bookmarked this month.
All About Display
A Search Marketer’s Guide To Google Display Advertising, Part 3. I stumbled across this excellent series by my good friend Matt Van Wagner a bit late in the game, on Part 3 of 3. The entire series is required reading for both new and experienced Google Display Network users; you’ll find links to Part 1 and 2 in this post.
Get On Those Negative Keywords
I don’t believe this was new in January, but it was new to me: World’s Biggest Negative Keyword List, compliments of Clix Marketing and via David Szetela. While there are other good negative keyword lists out there, this one buckets keywords by vertical. I found it immediately useful for a few client campaigns where we’ve been struggling with irrelevant traffic.
Geek Out Posts
Let’s face it – when you’ve done PPC and SEM for a long time, most blog posts are underwhelming in terms of true geeky content. That’s why these next 2 posts made my list for this month: they’re so technically awesome that I need to go back and re-read them, because I was lost the first time around!
Advanced Filters: Excel’s Amazing Alternative To Regex by Annie Cushing, who gets my vote for being the Miss Universe of Excel. Her posts are so full of knowledge and resources that I bookmark nearly all of them (and then go back and try to understand how the heck to replicate what she did).
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! by Avinash Kaushik. Google Analytics is a valuable tool for PPC data analysis, and this post is full of great tips. It starts out easy enough, but quickly moves into custom reports & segments for some serious data crunching. As a bonus, it includes many of Avinash’s unique phraseology.
Marty Weintraub from aimClear takes on gender diversity on search conference speaking panels and backs it up with data in Female Online Marketing Speaker Stats: 13 True Evangelists Discuss The Data. Ever wondered why so few females speak at search conferences? Marty interviews longtime conference speakers and organizers to get at the reasons. Disclosure: I’m one of the Evangelists in the post. But don’t let that stop you! It’s an analysis that’s long overdue.
Conversion Optimizer Case Study
Brad Geddes brings us yet another informative and detailed post with Case Study: Quadrupling A Small Account’s Conversions In Just 90 Days. A fascinating read illustrating how to replicate his results! (And yes, I realize that this was published on December 31. A mere technicality.)
Most-Commented Beyond the Paid Post
While it wasn’t the top in page views in January, my Adwords Search Query Reports: US Versus The World post garnered the most comments of any in recent memory. It illustrates what’s so great about the PPC community: people chimed in with stories of their own and suggestions for additional research to help me get to the bottom of the situation. I’ll be doing a follow-up post soon, thanks to all the great insight shared in the comments.
There you have it – my top 7 PPC news posts for January. What were your favorites?