Unless you’ve been living under a rock, you already know that Google’s Enhanced Campaigns are February’s big PPC news. Countless articles and blog posts have been written about Enhanced Campaigns already. Here are a couple that I thought were particularly informative.
A Detailed Look at Enhanced Campaigns by PPC Hero. Great overview and step by step detail on Enhanced Campaigns.
Enhanced Campaigns – New Bidding Opportunities and Challenges As usual, Rimm-Kaufman comes through with a thorough post on the pros and cons of Enhanced Campaigns.
Should You Upgrade To Enhanced Campaigns? by Brad Geddes over at Search Engine Land. This post outlines who should upgrade now, and who should wait.
I’ll be appearing on the Marketing Nirvana podcast on Webmaster Radio in a couple of weeks to talk more about Enhanced Campaigns, so stay tuned for more on that.
Speaking of Webmaster Radio, check out this PPC Rockstars episode where Marty Weintraub and I talk about using Google Analytics to improve PPC performance. I even get an Eddie Van Halen reference in there!
Rock on, PPC friends!