PPC: Anything But Routine

Robert Brady wrote a great post this week over at the Clix Marketing blog called How Valuable Are PPC Skills Anyway? I love the perspective he shared on PPC skills and commoditization – something that’s been talked about a lot in the search … [Continue reading]

PPC Advice For My 18 Year Old Self

I’ve seen a lot of posts out there recently with people giving advice to their 18-year-old selves. One I liked featured some of the top college basketball seniors, including one of my favorites, Michigan State’s Denzel Valentine. Tomorrow, my … [Continue reading]

Teachers

I was going to write a post today about ad extensions and their importance, especially now that right hand side ads are gone from Google. But I just wasn't feeling it. Ad extensions are important, now more than ever. Here's Google's take on the … [Continue reading]

The Only Consistent Thing in Marketing

Note From Melissa: You are going to love this epic marketing guest blog by Bryant Garvin of Bryant Garvin Consulting. Let's jump right in! It all started with a tweet. Of 10K SERps, almost 6K had top ads. Breakdown: 1 ad - 36% 2 ads - 17% 3 … [Continue reading]

Importing AdWords Campaigns to Bing Ads: The Guide

Many advertisers expand their PPC program by by importing their Google AdWords campaigns to Bing Ads. Bing makes it super easy to do so, with import tools in the UI and in Bing Ads Editor. But many advertisers don't realize that their job has just … [Continue reading]

Let’s Not Kill B2B Whitepapers Just Yet

A couple weeks ago, my friend Kirk Williams wrote a thought-provoking post on the Wordstream blog called Can We Please Kill the Whitepaper in B2B PPC?. When I saw the title, my hackles went up. I started to think: “Kirk, how could you?”, because Kirk … [Continue reading]

The Ultimate Cheat Sheet on PPC Ad Copy

When people think about PPC, they often think about keywords first. But good ad copy is just as important to a successful PPC campaign. With only 90 characters to work with, writing good PPC ad copy is harder than you think. What is the goal of … [Continue reading]

PPC Professionals: The Mechanics of Digital

Earlier this week, I took my car to the shop for an oil change and tire rotation. 30 minutes and $30 later, it was done. Easy. When I was a kid, it was common for people to change their own oil. Cars were simpler then. My first car was a 1972 Ford … [Continue reading]

Using Adwords Labels To Organize Your PPC Campaigns

Ah, the new year. Time for New Year’s resolutions. Yesterday, the gym was packed with people, many of whom sadly will not last past Groundhog Day. Losing weight is the #1 New Year’s resolution. But I’m not going to talk about that (although I … [Continue reading]

Your Favorite Blog Posts Of 2015

Here we are, December 18. Christmas is a week from today, and PPC pros are either gearing up or winding down. Gearing up if you work in B2C ecommerce (in fact, you've been geared up for weeks), gearing down if you work in B2B like I do. Last week … [Continue reading]