Bing Native Ads – More Loss of Control For PPC Advertisers

Earlier this week, Bing announced the launch of their Native Ads product. Bing Native Ads are ad units that will appear within content on MSN.com and other yet-to-be-determined content-driven sites. Ads will be served based on user search history and … [Continue reading]

Call-Only Ads Are Ruining Mobile Results

mobile impressions 1

Adwords call extensions are an invaluable feature for PPC advertisers who want to drive phone calls to their business. Up until a few weeks ago, you could choose how call extensions appeared on mobile devices. The ad could be clickable, driving … [Continue reading]

Why The New Adwords Editor Sucks

adwords editor crashing

Recently, Google released Adwords Editor version 11 and sunsetted version 10. Much has been said about how great the new Editor is. It does have many features that the old version lacked, such as support for labels, shared library, and other … [Continue reading]

Why Context Matters In PPC Case Studies

case 1

I read a great article today called 6 Surprising B2B Facebook Marketing Case Studies. It talked about Facebook ads, and how well they can work for B2B. I totally agree – we’ve seen the same thing for our clients. Everyone thinks LinkedIn is the … [Continue reading]

The Ultimate Cheat Sheet on PPC Strategy

Strategy Ultimate Cheat Sheet

So often, PPC strategy seems to be an afterthought. In their haste to start looking for keywords and setting bids, advertisers overlook strategy development. Don’t let this happen to you! Take the time to develop your PPC strategy before jumping … [Continue reading]

Bid Management: Is It Even Still A Thing?

When Google launched Adwords Select back in 2002, the self-serve pay per click model was new. Although GoTo existed before Adwords, it wasn’t as widely adopted. People flocked to this great new way of advertising that allowed them to pay only when … [Continue reading]

The Many Layers of LinkedIn PPC

LinkedIn Targeting 101

Note from Melissa: Robert Brady of Clix Marketing is here with another guest post on LinkedIn PPC! Since LinkedIn launched in May of 2003 it has grown to become the de facto virtual resume for professionals. Want someone to know your job history … [Continue reading]

Dynamic Keyword Insertion: Use It, Or Lose It?

no dki

Earlier this week, a few of us on the PPC Chat hashtag on Twitter were discussing dynamic keyword insertion. The different opinions were interesting. Some people were not fans of using DKI at all: Others, like me, use it a lot. The … [Continue reading]

Can Too Many Ads Ruin PPC Ad Copy Testing?

multiple ad variations

2 weeks ago, I wrote a post on PPC ad copy testing that ended up being my most popular post for April. One of the recommendations I made was to write a lot of ads, but only test 2 ads at a time, so you can get to statistical significance … [Continue reading]

PPC Ad Copy Creation: Where To Start?

Last week's post on ad copy testing prompted some thought-provoking discussion in the comments. My friend Jerry Nordstrom asked: When you are creating ad variations what is your primary driver of each iteration? Keyword intent? Keyword volume? … [Continue reading]