Why I Start New Hires on Adwords Editor

adwords editor tree

This week’s PPC Chat discussion centered on PPC Basics – a topic near and dear to my heart. I love training new PPC’ers on the fundamentals. One of the questions was “Do you believe entry level PPCers should immediately have access to Google and … [Continue reading]

Do the PPC Engines Reward the Right Behaviors?

Years and years ago, when I was in graduate school, I read an article published in the Academy of Management Journal called "On the folly of rewarding A, while hoping for B ". Originally written in 1975, the article was already a classic, even at … [Continue reading]

Google Adwords is a Bad Parent

As many of you know, I’m the mom of twins. They’re 16 and about to start their junior year of high school. They’re great kids – smart, well-behaved, laid back – but at times they try my patience. What does this have to do with PPC, you may ask? … [Continue reading]

Google Has Become Yahoo

Google Adwords has been in the headlines a lot lately, and not in a good way. For some time now, PPC advertisers have been complaining about Adwords reps, and the lack of good ones. I even got in on the action back in May, complaining about a rep who … [Continue reading]

The Most Important Element of PPC Ad Copy


One of my favorite tasks is writing PPC ad copy. I love the challenge of squeezing as much goodness as I can into 90 characters. I guess it’s in my blood after all these years of writing short, concise ad copy. Recently, I was asked, “What’s the … [Continue reading]

My Top 10 PPC Blogs

This summer has been crazy month for me. I was on vacation for 10 straight days in July – the first time in years I’ve taken that much consecutive time off – and then another few days off last week. Of course, now I’m swamped at work. Add to that my … [Continue reading]

The Good, The Bad, and the Enhanced

Well, PPC friends, the day we’ve all been dreading is upon us: the date we’ll be forced to convert to Enhanced Campaigns. Yes, Monday is the day that Google will “upgrade” our campaigns if we haven’t already done so ourselves. Enhanced Campaigns … [Continue reading]

How Big Is Your PPC Data Set?

Big data is all the rage these days. I've written about big data in PPC before. This isn't a post on big data per se - but this week I've felt the need to talk about how much data is needed to make good decisions in PPC. Let's start on the micro … [Continue reading]

3 Big PPC Mistakes Even Pros Make

google network default

Everyone makes mistakes. You’ve heard that saying a thousand times, and yet it still rings true. Even seasoned professionals make mistakes; and usually mistakes are the best way to learn. Still, especially when you’re new at something, it’s … [Continue reading]

Top 3 Takeaways from SMX Advanced 2013

star trek

This year was my 7th trip to SMX Advanced in Seattle. As always, it felt like homecoming for SEMs – I saw so many friends, it’s hard to keep track! I especially enjoyed hanging out with fellow members of PPC Chat, sharing knowledge and thoughts about … [Continue reading]