In many ways, advertising makes the world go round. We help businesses sell products. We make users aware of new things that they may need or want. And we try to keep it fun and relevant while we're doing it. The digital age has brought a … [Continue reading]
10 Years of Beyond The Paid
10 years ago this month, I tried a little experiment. Blogging about search was becoming all the rage. Industry movers and shakers were all starting up their own blogs. So I decided to set one up for myself as an experiment. Back then, there was … [Continue reading]
4 Biggest e-Commerce PPC Mistakes
Editor's Note: Today's awesome guest post comes from Point It's Maddie Cary! Enjoy this in-depth post on e-commerce PPC. Managing e-Commerce PPC campaigns can be a blast! There’s a certain satisfaction that comes with the immediacy of tracked … [Continue reading]
How to Solve the 3 Biggest PPC Problems
Even the best PPC managers run into problems from time to time. But PPC problems aren’t really problems if you know how to solve them. High Traffic, Low Conversions Novice PPC managers and new advertisers will inevitably have a campaign or ad … [Continue reading]
Does PPC Work For All Businesses?
Matt Umbro started an interesting discussion last week with his post titled Why SMBs Should Not Run AdWords Accounts. He defines SMBs as advertisers with a budget of $500 per month or less, and says that’s not enough budget to compete and be … [Continue reading]