International PPC: How to Go Global

This week, I had the enormous pleasure of hosting PPC Chat. It was my first time hosting, and I had a blast! Credit goes to Matt Umbro for helping me prepare ahead of time – Matt, you made my job easy! Anyway, we talked about International PPC and … [Continue reading]

PPC News Around the Web, Summer Reading Edition

tablet display site fails

Well, it’s the last day of May already. If you’re anything like me, your thoughts are fast turning to summer: warm weather, vacations, barbecues, beaches, or whatever you like to do in the summer. Me, I like to read – I read year-round, but there’s … [Continue reading]

Partner PPC – Doing It Right

In the world of business, there are makers and sellers: companies who make products, and companies who sell them. Sometimes they’re one and the same, and other times they’re different. If you buy plastic bags for your retail store, chances are you’re … [Continue reading]

My Top 5 WordPress Plugins

Long-time readers of this blog will remember that in September, I moved my blog from Blogspot, where it had lived since 2006, and over to WordPress. It’s been a great move, and I’ve never looked back! Now that I’ve been using WordPress for a … [Continue reading]

Adwords Support Sinks To A New Low

Back in the good old days, when I was doing in-house SEM, we had a dedicated Google rep to help us with our account. While the reps changed pretty frequently, each and every one of them was helpful and knowledgeable. They got to know our business … [Continue reading]

My 5 Favorite PPC Management Tools, 2013 Edition

keyword tool

Back in 2008, I wrote a post about my 5 favorite PPC management tools. I decided to revisit that post to see how much has changed in the last few years. Interestingly, despite all the improvements and new toys out there, the tools I liked in 2008 are … [Continue reading]

8 Killer Landing Page Optimization Tips for PPC

Earlier this week, I asked some of the best minds in search to give me their #1 landing page optimization tip. You’ll want to bookmark this post, because these experts came through with flying colors! Use these landing page optimization tips as a … [Continue reading]

Resilience

9/11 memorial

It's been a tough week. On Monday, April 15, the woes we all feel on Tax Day were set to be tempered by the annual excitement of the Boston Marathon. In a split second, the exhilaration of the day turned to horror when bombs exploded near the finish … [Continue reading]

Learning to Stretch

stretching

During the last couple months, I’ve been doing a lot of stretching. I’ve been literally stretching my tired muscles as I train to walk my second half marathon. I’ve been stretching mentally at work, too. I’m a month into a 3-month project where … [Continue reading]

Social Media is BS

social commerce infographic

That’s right, I said it. Social media is BS. You might be asking yourself, “Why would she say something like that when she’s active on Twitter and probably gets most of her blog traffic from social media?” Good question. It’s true that I get most … [Continue reading]