A few of us on PPC Chat noticed today that conversion data is now available in the Adwords interface for sitelinks and ad extensions! Data can be segmented in all the normal ways, including by time, top vs. side, click type, and network.This is a … [Continue reading]
PPC Is Alive and Well, Thank You
March 23, 2012 By 6 Comments
Earlier this week, an article in Social Media Today caused a bit of a stir in the PPC community. The article was titled The Death of Pay Per Click Advertising – a link-bait-y headline if ever I’ve seen one - and it's a doozy.Putting aside the … [Continue reading]
A 12-Step Program to Improve Your CTR
March 9, 2012 By Leave a Comment
It's common to hear veteran search marketers at conferences and in social media talking a lot about PPC conversion rate -- so much so that those new to PPC may think that conversion rate is the end all. Conversion rate is important, to be sure. … [Continue reading]
PPC Networking – The Fun Begins
March 2, 2012 By Leave a Comment
Welcome to March! The long, cold winter is nearly over, and we anxiously await the longer days and melted snow…. Oh, wait – we’ve barely had any snow, at least here in Michigan. But who doesn’t get excited about the coming of spring? I get … [Continue reading]
Better Blogging in Less Time
February 24, 2012 By Leave a Comment
If you're friends with me on Facebook, or if you follow me on Twitter, you're probably aware that I saw Van Halen in concert in Detroit on Monday - in the front row! I've been a fan of theirs since the early days, and this was my first front row … [Continue reading]
Personalized Coupons and the Science of Demand
February 17, 2012 By 4 Comments
As marketers gather more information about their customers, direct marketing gets more interesting. The amount of customer purchase data available nowadays is staggering.I’m sure you’ve all seen the personalized coupons that print out along with … [Continue reading]
Local Paid Inclusion, aka SEM Industry Histrionics
February 3, 2012 By Leave a Comment
For whatever reason, the SEO and SEM community loves a good scandal. 7-8 years ago, when I was relatively new in the industry, it seemed as though there was a scandal every week: black hat SEO, cloaking, forum catfights.... it was crazy.As the … [Continue reading]
Search Plus Your World – Good or Bad for PPC?
January 27, 2012 By Leave a Comment
A short while ago, Google rolled out with Search Plus Your World, where search results for those logged in to Google Plus incorporate social content from Google Plus connections. Some say this is Google's answer to Facebook and the social graph. … [Continue reading]
3 Unfulfilled PPC Wishes from 2007
January 20, 2012 By Leave a Comment
Ah, January: the month when everyone makes resolutions and looks at their holiday wish lists to see what gifts people failed to give them. (C’mon, admit it: we all do this!) In the spirit of gifts not received, I got to thinking about my PPC … [Continue reading]
