Eliminating Ambiguity in PPC

madonna search

Time for a pop quiz! What do the following have in common? You have 30 seconds to give your answer. Ready? Go! •    Tesla •    Madonna •    Prince •    Washington •    Sam Adams •    Chojuro Did you figure it out? If you said “they’re all … [Continue reading]

Adwords Search Query Reports: US Versus The World

search queries

The subject of broad match gone wild is a popular one in PPC, and has been since the dawn of search query reports. Search marketers frequently lament the irrelevant and sometimes downright puzzling queries which triggered their ads. In fact, better … [Continue reading]

3 PPC Wishes – Fulfilled?

google_bing_logos

Here we are in 2013, and wow, did 2012 go fast. It seems like yesterday that I was writing my inaugural 2012 blog post on my 2007 PPC Wish List. Every year in PPC is full of changes and innovations – some needed, some expected, and some … [Continue reading]

My 2012 End Of The World Post

Image courtesy of www.bizarrocomics.com

OK, I don’t really believe the world is ending on Friday. But I do want to take this opportunity to share some of the highlights of 2012, both in the PPC world and personally. The beginning of 2012 brought with it a new job for me, and it’s been … [Continue reading]

Bing Opportunities Tab Beats Google

bing opportunities tab

Sometimes we PPC managers just need quick ideas for new keywords and bids. We don’t want to spend a lot of time doing keyword research and calculating keyword-level ROI. We just need to ramp things up in a hurry. Google has had an Opportunities Tab … [Continue reading]

PPC News This Week

PPC is always changing and evolving, and it's challenging to keep up sometimes. Here are 3 helpful links to PPC news, hot off the press, that I bookmarked for future reference. Mega-Huge Summary of New Google & Bing Paid Search Features in … [Continue reading]

SES Chicago: Winning PPC Tactics

I've just returned from SES Chicago, one of my favorite search marketing conferences. It's a favorite because I've been attending this conference since 2003.  And this year did not disappoint.  Not only was there a plethora of great PPC content, … [Continue reading]

Big Data and Big Goals

This week, in the United States, Barack Obama was reelected as President. It was a close race that really came down to key swing states. But this post isn’t about politics. It’s not about the good, bad, or ugly of the recent election season and … [Continue reading]

Why I Love PPC Conferences

This week’s PPC Chat topic was PPC Conferences. As usual, it was a great conversation about a fun topic. Take a look at the streamcap if you missed it. The discussion got me thinking about conferences in general. In fact, I’ve been waxing … [Continue reading]