Adwords Support Sinks To A New Low

Back in the good old days, when I was doing in-house SEM, we had a dedicated Google rep to help us with our account. While the reps changed pretty frequently, each and every one of them was helpful and knowledgeable. They got to know our business … [Continue reading]

My 5 Favorite PPC Management Tools, 2013 Edition

keyword tool

Back in 2008, I wrote a post about my 5 favorite PPC management tools. I decided to revisit that post to see how much has changed in the last few years. Interestingly, despite all the improvements and new toys out there, the tools I liked in 2008 are … [Continue reading]

8 Killer Landing Page Optimization Tips for PPC

Earlier this week, I asked some of the best minds in search to give me their #1 landing page optimization tip. You’ll want to bookmark this post, because these experts came through with flying colors! Use these landing page optimization tips as a … [Continue reading]

Resilience

9/11 memorial

It's been a tough week. On Monday, April 15, the woes we all feel on Tax Day were set to be tempered by the annual excitement of the Boston Marathon. In a split second, the exhilaration of the day turned to horror when bombs exploded near the finish … [Continue reading]

Learning to Stretch

stretching

During the last couple months, I’ve been doing a lot of stretching. I’ve been literally stretching my tired muscles as I train to walk my second half marathon. I’ve been stretching mentally at work, too. I’m a month into a 3-month project where … [Continue reading]

Social Media is BS

social commerce infographic

That’s right, I said it. Social media is BS. You might be asking yourself, “Why would she say something like that when she’s active on Twitter and probably gets most of her blog traffic from social media?” Good question. It’s true that I get most … [Continue reading]

3 Tips for Taking Over an Existing PPC Account

Whether you work at a PPC agency or in house, chances are you’ll be taking over an existing PPC account at some point in your career. Gone are the days when few people had existing accounts – even advertisers who’ve been dark in PPC for a while … [Continue reading]

Using Web Analytics for PPC Optimization

bounce rate

If you know anything at all about PPC, you know that campaign optimization is one of the most important tasks a PPC manager can perform. Managers spend most of their day tweaking bids, ad copy, campaign settings, networks, keywords, negative … [Continue reading]

Yahoo’s Work From Home Fail

Working moms everywhere are no doubt aware of the dustup this week over Yahoo's new policy banning working from home. In an age where telecommuting is the rule rather than the exception in many companies, this move shocked and horrified business … [Continue reading]

PPC News in February, Enhanced Campaigns Edition

eddie van halen

Unless you’ve been living under a rock, you already know that Google’s Enhanced Campaigns are February’s big PPC news. Countless articles and blog posts have been written about Enhanced Campaigns already. Here are a couple that I thought were … [Continue reading]