8 Killer Landing Page Optimization Tips for PPC in 2015

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Back in 2013, I asked some of the best minds in search to give me their #1 landing page optimization tip. Their answers led to what has become one of the most popular posts on this blog. The advice is so good, I decided to revisit it and update it … [Continue reading]

All About Sitelinks and Callout Extensions

callouts and sitelinks

One of the most useful Adwords features is ad extensions. Available extensions include call extensions, review extensions, location extensions, sitelink extensions, and callout extensions. This post is all about sitelinks and callout … [Continue reading]

The Importance of Focus for Your PPC Strategy

Note From Melissa: I'm thrilled to have Julie Friedman Bacchini of Neptune Moon as my guest blogger today, covering a topic near and dear to my heart: PPC strategy. Anyone who works in marketing has certainly heard the advice to “know your … [Continue reading]

What’s In a Good PPC Report?

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Whether you’re an in-house or agency PPC professional, chances are you’ll need to provide regular reports on campaign performance. There is usually a lot of talk on SEM news sites and forums about the type of data available from the PPC engines; … [Continue reading]

Using Bing Ads Intelligence To Improve Quality Score

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PPC tools are an invaluable part of everyday life in the PPC world. One tool that serves multiple purposes is the Bing Ads Intelligence Excel plugin tool. Not only can you use Bing Ads Intelligence for keyword research, but it’s also helpful in … [Continue reading]

Bing Native Ads – More Loss of Control For PPC Advertisers

Earlier this week, Bing announced the launch of their Native Ads product. Bing Native Ads are ad units that will appear within content on MSN.com and other yet-to-be-determined content-driven sites. Ads will be served based on user search history and … [Continue reading]

Call-Only Ads Are Ruining Mobile Results

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Adwords call extensions are an invaluable feature for PPC advertisers who want to drive phone calls to their business. Up until a few weeks ago, you could choose how call extensions appeared on mobile devices. The ad could be clickable, driving … [Continue reading]

Why The New Adwords Editor Sucks

adwords editor crashing

Recently, Google released Adwords Editor version 11 and sunsetted version 10. Much has been said about how great the new Editor is. It does have many features that the old version lacked, such as support for labels, shared library, and other … [Continue reading]

Why Context Matters In PPC Case Studies

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I read a great article today called 6 Surprising B2B Facebook Marketing Case Studies. It talked about Facebook ads, and how well they can work for B2B. I totally agree – we’ve seen the same thing for our clients. Everyone thinks LinkedIn is the … [Continue reading]

The Ultimate Cheat Sheet on PPC Strategy

Strategy Ultimate Cheat Sheet

So often, PPC strategy seems to be an afterthought. In their haste to start looking for keywords and setting bids, advertisers overlook strategy development. Don’t let this happen to you! Take the time to develop your PPC strategy before jumping … [Continue reading]