In PPC, we have almost unlimited choices in how we structure our accounts. The flexibility is one of the reasons why I love PPC: every account is different, and we can tailor the structure and settings to meet each advertiser’s needs.One such … [Continue reading]
Picking a PPC Landing Page
June 15, 2012 By Leave a Comment
Countless articles and blog posts have been written about setting up and managing PPC campaigns. From keyword research, to ad copy development, to account structure, to networks, geotargeting, and on and on, there’s a plethora of info about … [Continue reading]
Auditing PPC Campaigns – My SMX Presentation
June 8, 2012 By Leave a Comment
Well, another SMX Advanced has come to a close. The conference always goes by shockingly fast, with so much great information sharing and networking going on. This year, I had the honor of presenting in the Auditing PPC Campaigns session. Each … [Continue reading]
How Not to Use DKI, Part 2
May 25, 2012 By Leave a Comment
Dynamic keyword insertion is one of the great features of PPC. Dynamic keyword insertion, or DKI, allows the advertiser to automatically insert the bidded phrase into ad copy. This can provide a huge boost to ad relevance and CTR, but it can be … [Continue reading]
Why Musicians are Good at PPC
May 18, 2012 By 2 Comments
Ready for yet another ranty post? Too bad! After the past couple weeks of craziness in the PPC world, I need to cleanse the palate. Thus, a post about one of the other loves in my life: music.Many of you know that I’ve been a musician most … [Continue reading]
Adwords Support Needs A Better Bra
May 11, 2012 By 6 Comments
I know I’m probably starting to sound like a broken record. Over the past couple weeks, I’ve written about the less-than-optimal changes to Adwords, including near match and the rotate ads fail. I started this week thinking things couldn’t … [Continue reading]
PPC Isn’t Dead, But I Wish Google Were
May 4, 2012 By Leave a Comment
OK, maybe that's a little harsh. If Google were dead, a lot of us would be out of jobs, myself included. But the last two changes they made to Adwords have me mad enough to spit nails.I already wrote about the near match fail that was announced … [Continue reading]
Two PPC Wins and a Fail
April 27, 2012 By Leave a Comment
This week brought a flurry of PPC announcements from Google. Of course, this isn’t unusual – PPC is known for being fast-moving and constantly innovating, with Google leading the way. Like many of the PPC advances of the past, this week’s … [Continue reading]
HeroConf – The Class Reunion of PPC
April 20, 2012 By Leave a Comment
On Monday, about 100 PPC pros converged in Indianapolis for the first annual HeroConf, put on by the great folks at PPC Hero. Being the first conference, none of us knew exactly what to expect, but there was a sense of anticipation and excitement in … [Continue reading]
My Top 3 PPC Posts of 2012
April 6, 2012 By Leave a Comment
The first quarter of 2012 is in the books (already?!?!?), and a lot has happened already in the PPC world. Here are the top 3 posts on this blog for the year to date.3 Unfulfilled PPC Wishes from 2007This was a fun post to write, and it got the … [Continue reading]
