Scaaary-Cool News From Bing Ads Next

bing predicts election results

Last week, I attended the second annual Bing Ads Next conference at Microsoft’s headquarters in Redmond, WA. Like last year’s event, it provided a look into what’s on the horizon for Bing Ads. It was a great conference filled with … [Continue reading]

Must-Read Posts On PPC And Other Topics

I’ve been bookmarking great PPC posts like a madwoman the past few days, and some of the posts are too good not to share. Here are my must-read posts on PPC, and on a couple other topics that PPC managers will find useful. Excellent Bidding in PPC … [Continue reading]

6 Milestones For Successful PPC Campaigns

This is Google's idea of how quickly a campaign can go live. They're wrong.

When I train new PPC hires, one of the questions they often ask me is, “How long does it take to get a PPC campaign running well?” It’s a fair question, and the answer isn’t what you might think. A good PPC campaign takes time to set up. It’s not … [Continue reading]

PPC and Content Marketing: Integration

Previously, I’ve talked about PPC and content marketing as it relates to the content audit, audience research, timing, and buyer journey. Now it’s time to think about integrating your content marketing efforts across channels. It’s common for … [Continue reading]

Hey Yes, That’s Google Arbitrage

bing SERP

Earlier this week, Susan Waldes caused quite a stir with her Search Engine Land post, Will Google Arbitrage Ever Stop? Google arbitrage is the practice of advertisers buying Google Adwords ads for the sole purpose of driving traffic to their … [Continue reading]

7 Things About PPC Strategy Your Clients Want to Know

So, you’ve landed a new client (or gotten approval to start an in-house PPC campaign) and you’re ready to open up a new Adwords account. You’ve read all the PPC blogs about campaign settings and setup; or maybe you’re an experienced PPC marketer and … [Continue reading]

Top Tips for Social PPC Success From the Experts

Social channels like Facebook, Twitter, and LinkedIn are here to stay – and they all have PPC ad platforms. More and more advertisers are including social PPC in their search marketing mix. While there are many similarities between social PPC and … [Continue reading]

The Ultimate Cheat Sheet On Social PPC

paid social cheat sheet

Looking to dip your toes into the social PPC waters, but aren't sure how to get started? You're not alone. Social PPC is similar to keyword PPC, and yet different enough to confuse those who are new to the game. Luckily, you can follow in the … [Continue reading]

6 Must-Bookmark PPC Resources

Way back in 2012, I published a post with my favorite PPC bookmarks. Well, 2 years is an eternity in PPC, so I thought I’d update the list. Here are my 6 favorite PPC resources that you need to bookmark in 2014. 3 of the links from 2012 are still … [Continue reading]

PPC for Content Marketing: Buyer Journey

In earlier articles about content marketing, I talked about the content audit, audience research,  and timing. In this installment, we’ll cover the buyer journey, and how content works with PPC along the way. So what is the buyer journey anyway? … [Continue reading]