Assembly-Line PPC Is Not PPC Strategy

slideshare tags

Last week, I had the pleasure of speaking at the Salt Lake City Search Engine Marketer’s conference (SLCSEM). I talked about the 7 Things Your Clients Want To Know About PPC Strategy. And then we had a fun “live PPCChat” with myself and Susan … [Continue reading]

On Hiring A PPC Professional

There are times you can do things yourself, and there are times you need to call in a pro. If you scrape your knee, you can probably bandage it up yourself and care for the wound at home. But if you break your leg, it's time to call in a pro. Back … [Continue reading]

The Best Way To Charge For PPC Management

Much has been said and written about how agencies should charge for PPC management. A lively discussion usually ensues when the topic comes up in social media. So what is the best way to charge for PPC management, anyway? Types Of Fee … [Continue reading]

Call-Only Ads: 3 Months In

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Back in July, I wrote a post called Call-Only Ads Are Ruining Mobile Results. In that post, I shared data from a client who’d launched call-only ads, only to see mobile impressions, clicks, and conversions tank. Based on my readers’ excellent … [Continue reading]

The Ideal Number Of Keywords Per Ad Group

twitter convo

A while back, one of our new hires asked a great question over IM about the number of keywords in an ad group. Here’s a paraphrased version of how the conversation went down: New Hire: I've been told an ideal number of keywords in an ad group is … [Continue reading]

8 Killer Landing Page Optimization Tips for PPC in 2015

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Back in 2013, I asked some of the best minds in search to give me their #1 landing page optimization tip. Their answers led to what has become one of the most popular posts on this blog. The advice is so good, I decided to revisit it and update it … [Continue reading]

All About Sitelinks and Callout Extensions

callouts and sitelinks

One of the most useful Adwords features is ad extensions. Available extensions include call extensions, review extensions, location extensions, sitelink extensions, and callout extensions. This post is all about sitelinks and callout … [Continue reading]

The Importance of Focus for Your PPC Strategy

Note From Melissa: I'm thrilled to have Julie Friedman Bacchini of Neptune Moon as my guest blogger today, covering a topic near and dear to my heart: PPC strategy. Anyone who works in marketing has certainly heard the advice to “know your … [Continue reading]

What’s In a Good PPC Report?

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Whether you’re an in-house or agency PPC professional, chances are you’ll need to provide regular reports on campaign performance. There is usually a lot of talk on SEM news sites and forums about the type of data available from the PPC engines; … [Continue reading]

Using Bing Ads Intelligence To Improve Quality Score

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PPC tools are an invaluable part of everyday life in the PPC world. One tool that serves multiple purposes is the Bing Ads Intelligence Excel plugin tool. Not only can you use Bing Ads Intelligence for keyword research, but it’s also helpful in … [Continue reading]