Google Adwords is a Bad Parent

As many of you know, I’m the mom of twins. They’re 16 and about to start their junior year of high school. They’re great kids – smart, well-behaved, laid back – but at times they try my patience. What does this have to do with PPC, you may ask? … [Continue reading]

Google Has Become Yahoo

Google Adwords has been in the headlines a lot lately, and not in a good way. For some time now, PPC advertisers have been complaining about Adwords reps, and the lack of good ones. I even got in on the action back in May, complaining about a rep who … [Continue reading]

The Most Important Element of PPC Ad Copy

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One of my favorite tasks is writing PPC ad copy. I love the challenge of squeezing as much goodness as I can into 90 characters. I guess it’s in my blood after all these years of writing short, concise ad copy. Recently, I was asked, “What’s the … [Continue reading]

My Top 10 PPC Blogs

This summer has been crazy month for me. I was on vacation for 10 straight days in July – the first time in years I’ve taken that much consecutive time off – and then another few days off last week. Of course, now I’m swamped at work. Add to that my … [Continue reading]

The Good, The Bad, and the Enhanced

Well, PPC friends, the day we’ve all been dreading is upon us: the date we’ll be forced to convert to Enhanced Campaigns. Yes, Monday is the day that Google will “upgrade” our campaigns if we haven’t already done so ourselves. Enhanced Campaigns … [Continue reading]

How Big Is Your PPC Data Set?

Big data is all the rage these days. I've written about big data in PPC before. This isn't a post on big data per se - but this week I've felt the need to talk about how much data is needed to make good decisions in PPC. Let's start on the micro … [Continue reading]

3 Big PPC Mistakes Even Pros Make

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Everyone makes mistakes. You’ve heard that saying a thousand times, and yet it still rings true. Even seasoned professionals make mistakes; and usually mistakes are the best way to learn. Still, especially when you’re new at something, it’s … [Continue reading]

Top 3 Takeaways from SMX Advanced 2013

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This year was my 7th trip to SMX Advanced in Seattle. As always, it felt like homecoming for SEMs – I saw so many friends, it’s hard to keep track! I especially enjoyed hanging out with fellow members of PPC Chat, sharing knowledge and thoughts about … [Continue reading]

International PPC: How to Go Global

This week, I had the enormous pleasure of hosting PPC Chat. It was my first time hosting, and I had a blast! Credit goes to Matt Umbro for helping me prepare ahead of time – Matt, you made my job easy! Anyway, we talked about International PPC and … [Continue reading]

PPC News Around the Web, Summer Reading Edition

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Well, it’s the last day of May already. If you’re anything like me, your thoughts are fast turning to summer: warm weather, vacations, barbecues, beaches, or whatever you like to do in the summer. Me, I like to read – I read year-round, but there’s … [Continue reading]