The Most Important Element of PPC Ad Copy

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One of my favorite tasks is writing PPC ad copy. I love the challenge of squeezing as much goodness as I can into 90 characters. I guess it’s in my blood after all these years of writing short, concise ad copy. Recently, I was asked, “What’s the … [Continue reading]

My Top 10 PPC Blogs

This summer has been crazy month for me. I was on vacation for 10 straight days in July – the first time in years I’ve taken that much consecutive time off – and then another few days off last week. Of course, now I’m swamped at work. Add to that my … [Continue reading]

The Good, The Bad, and the Enhanced

Well, PPC friends, the day we’ve all been dreading is upon us: the date we’ll be forced to convert to Enhanced Campaigns. Yes, Monday is the day that Google will “upgrade” our campaigns if we haven’t already done so ourselves. Enhanced Campaigns … [Continue reading]

How Big Is Your PPC Data Set?

Big data is all the rage these days. I've written about big data in PPC before. This isn't a post on big data per se - but this week I've felt the need to talk about how much data is needed to make good decisions in PPC. Let's start on the micro … [Continue reading]

3 Big PPC Mistakes Even Pros Make

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Everyone makes mistakes. You’ve heard that saying a thousand times, and yet it still rings true. Even seasoned professionals make mistakes; and usually mistakes are the best way to learn. Still, especially when you’re new at something, it’s … [Continue reading]

Top 3 Takeaways from SMX Advanced 2013

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This year was my 7th trip to SMX Advanced in Seattle. As always, it felt like homecoming for SEMs – I saw so many friends, it’s hard to keep track! I especially enjoyed hanging out with fellow members of PPC Chat, sharing knowledge and thoughts about … [Continue reading]

International PPC: How to Go Global

This week, I had the enormous pleasure of hosting PPC Chat. It was my first time hosting, and I had a blast! Credit goes to Matt Umbro for helping me prepare ahead of time – Matt, you made my job easy! Anyway, we talked about International PPC and … [Continue reading]

PPC News Around the Web, Summer Reading Edition

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Well, it’s the last day of May already. If you’re anything like me, your thoughts are fast turning to summer: warm weather, vacations, barbecues, beaches, or whatever you like to do in the summer. Me, I like to read – I read year-round, but there’s … [Continue reading]

Partner PPC – Doing It Right

In the world of business, there are makers and sellers: companies who make products, and companies who sell them. Sometimes they’re one and the same, and other times they’re different. If you buy plastic bags for your retail store, chances are you’re … [Continue reading]

My Top 5 WordPress Plugins

Long-time readers of this blog will remember that in September, I moved my blog from Blogspot, where it had lived since 2006, and over to WordPress. It’s been a great move, and I’ve never looked back! Now that I’ve been using WordPress for a … [Continue reading]