8 Killer Landing Page Optimization Tips for PPC

Earlier this week, I asked some of the best minds in search to give me their #1 landing page optimization tip. You’ll want to bookmark this post, because these experts came through with flying colors! Use these landing page optimization tips as a … [Continue reading]

Resilience

9/11 memorial

It's been a tough week. On Monday, April 15, the woes we all feel on Tax Day were set to be tempered by the annual excitement of the Boston Marathon. In a split second, the exhilaration of the day turned to horror when bombs exploded near the finish … [Continue reading]

Learning to Stretch

stretching

During the last couple months, I’ve been doing a lot of stretching. I’ve been literally stretching my tired muscles as I train to walk my second half marathon. I’ve been stretching mentally at work, too. I’m a month into a 3-month project where … [Continue reading]

Social Media is BS

social commerce infographic

That’s right, I said it. Social media is BS. You might be asking yourself, “Why would she say something like that when she’s active on Twitter and probably gets most of her blog traffic from social media?” Good question. It’s true that I get most … [Continue reading]

3 Tips for Taking Over an Existing PPC Account

Whether you work at a PPC agency or in house, chances are you’ll be taking over an existing PPC account at some point in your career. Gone are the days when few people had existing accounts – even advertisers who’ve been dark in PPC for a while … [Continue reading]

Using Web Analytics for PPC Optimization

bounce rate

If you know anything at all about PPC, you know that campaign optimization is one of the most important tasks a PPC manager can perform. Managers spend most of their day tweaking bids, ad copy, campaign settings, networks, keywords, negative … [Continue reading]

Yahoo’s Work From Home Fail

Working moms everywhere are no doubt aware of the dustup this week over Yahoo's new policy banning working from home. In an age where telecommuting is the rule rather than the exception in many companies, this move shocked and horrified business … [Continue reading]

PPC News in February, Enhanced Campaigns Edition

eddie van halen

Unless you’ve been living under a rock, you already know that Google’s Enhanced Campaigns are February’s big PPC news. Countless articles and blog posts have been written about Enhanced Campaigns already. Here are a couple that I thought were … [Continue reading]

Search Marketing Conferences: Do Women Speakers Get The Shaft?

girlpower

Ah, the battle of the sexes. It’s been raging since the dawn of time, and will continue long after we’re all gone from this earth. Most of the time, I don’t pay much attention to all the flap. Over the past few weeks, however, there have been a … [Continue reading]

Adwords Search Query Reports, US vs. The World: The Followup

us by device

A couple of weeks ago, I wrote about a client of ours and the vast difference in Adwords search query report numbers for the same 2 keywords in the US vs. in Germany. It was the most-commented post on this blog in recent memory – not only did people … [Continue reading]