The Only Consistent Thing in Marketing

I Feel All Exposed - Gif - Puss In Boots

Note From Melissa: You are going to love this epic marketing guest blog by Bryant Garvin of Bryant Garvin Consulting. Let's jump right in! It all started with a tweet. Of 10K SERps, almost 6K had top ads. Breakdown: 1 ad - 36% 2 ads - 17% 3 … [Continue reading]

Importing AdWords Campaigns to Bing Ads: The Guide

Many advertisers expand their PPC program by by importing their Google AdWords campaigns to Bing Ads. Bing makes it super easy to do so, with import tools in the UI and in Bing Ads Editor. But many advertisers don't realize that their job has just … [Continue reading]

Let’s Not Kill B2B Whitepapers Just Yet

A couple weeks ago, my friend Kirk Williams wrote a thought-provoking post on the Wordstream blog called Can We Please Kill the Whitepaper in B2B PPC?. When I saw the title, my hackles went up. I started to think: “Kirk, how could you?”, because Kirk … [Continue reading]

The Ultimate Cheat Sheet on PPC Ad Copy

PPC Ad Copy cheat sheet

When people think about PPC, they often think about keywords first. But good ad copy is just as important to a successful PPC campaign. With only 90 characters to work with, writing good PPC ad copy is harder than you think. What is the goal of … [Continue reading]

PPC Professionals: The Mechanics of Digital

Earlier this week, I took my car to the shop for an oil change and tire rotation. 30 minutes and $30 later, it was done. Easy. When I was a kid, it was common for people to change their own oil. Cars were simpler then. My first car was a 1972 Ford … [Continue reading]

Using Adwords Labels To Organize Your PPC Campaigns

Ah, the new year. Time for New Year’s resolutions. Yesterday, the gym was packed with people, many of whom sadly will not last past Groundhog Day. Losing weight is the #1 New Year’s resolution. But I’m not going to talk about that (although I … [Continue reading]

Your Favorite Blog Posts Of 2015

Here we are, December 18. Christmas is a week from today, and PPC pros are either gearing up or winding down. Gearing up if you work in B2C ecommerce (in fact, you've been geared up for weeks), gearing down if you work in B2B like I do. Last week … [Continue reading]

Beyond The Paid 2015 Reader Poll

And just like that, it's December. 2015 is coming to a close. What a year it was for me personally - my twins graduated from high school and enrolled at Michigan State, and I'm wrapping my 13th year in PPC. 13 years! Hard to believe. Being … [Continue reading]

Bing Ads Next: The Future Of Search

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Last week, I had the extreme privilege of attending the third annual Bing Ads Next event. Bing shared their vision for the future of search, along with some big announcements. Here are some of my favorite takeaways from the event. Bing Ads Editor … [Continue reading]

PPC Blogs You Need To Be Reading Right Now

In an industry that moves as fast as PPC, reading industry blogs is a must. Sure, you can learn PPC from books, but the unfortunate aspect of PPC books is that portions of them are outdated as soon as they hit the shelves. Blogs are inherently more … [Continue reading]