PPC and Content Marketing: The 4-Step Content Audit

In an earlier post, I talked about content marketing and its rise to popularity. PPC can be a highly effective way to amplify your content marketing efforts. But first, you need to identify what content is available. Here are 4 steps to a successful … [Continue reading]

The Importance Of The PPC Brain

On Sunday, February 23, I was in the midst of a mundane task: putting away laundry. A loose piece of blanket binding on the bed had gotten looped around my leg without my realizing it. As I started to walk toward my dresser, the loop basically pulled … [Continue reading]

6 Ways To Spot Bad PPC Advice

This has been the week for bad PPC advice around the web. First came yet another New York Times article filled with small business owners whining that Adwords doesn't work. We've been down this road before with NYT, so I won't go into it here. You … [Continue reading]

The Dumbing Down of PPC

commodore pet

Have you ever noticed that when a product or technology has been around for a while, it gets dumbed down? Take the personal computer. My first experience with computers was in 8th grade - we got an 8K Commodore PET. It ran in BASIC and had a … [Continue reading]

Social PPC: A Guide To Getting Started

Thinking about dipping your toes into social PPC, but aren't sure how to get started? You're not alone. Social PPC is very different from keyword search. With keyword search, people tell you what they want by typing keywords into a search engine. … [Continue reading]

3 Ways To Profit From The Google Display Network

Earlier this week, there was an interesting conversation on Twitter about the Google Display Network. IntelligentPPC made the bold statement that one should avoid the GDN like the plague. Many members of PPCchat disagreed, myself included. Check this … [Continue reading]

PPC and Content Marketing – Thought Starters

Back in December I ran a reader poll to see what my beloved readers want to hear about in 2014. While several topics got a lot of votes, the top vote-getter was PPC and Content Marketing. Content marketing seems to be the shiny object for 2014. … [Continue reading]

7 Questions To Expect From Your New PPC Manager

So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in-house but want someone to manage your program full time. Either way, congratulations on the new hire! You’ll no … [Continue reading]

My Top 3 PPC Blog Posts of 2013

Here we are in the waning days of 2013, and the web is abuzz with "year in review" and "predict next year" posts. I actually find these posts to be fun - it's interesting to look back and see if our predictions came true, and it's good to have the … [Continue reading]

Reader Poll: PPC Topics for 2014

Thanksgiving was last week, and people are still thinking about what they're thankful for. I'm thankful for a lot of things: my family, my awesome job, my Michigan State Spartans, and much more. I'm also very thankful for you, my blog readers. … [Continue reading]