Should PPC Clicks Ever Be A Goal?

From time to time, I like to check out the PPC thread on Reddit. Unlike some other online discussion sites, this has some pretty good questions and answers. One of the threads I noticed asked the question, “What do you do when a client wants more … [Continue reading]

Google Remarketing: Easy as 1, 2, 3

Remarketing has been all the rage for a couple of years now, and with good reason. How cool is it to be able to show a tailored message to people who already visited your website and took (or didn’t take) an action? And yet, many advertisers … [Continue reading]

Google Partners: More Of The Same?

google roles

This week, Google announced their new Adwords agency program, Google Partners. It replaces the old Google Engage, and the rollout was much-ballyhooed by Google. They even sent out chocolates in an Advent calendar-type box, counting down to the Google … [Continue reading]

Bing Ads Is Like A Second Language

No matter how many languages you speak, chances are you only have one native tongue. Even children who are raised bilingual probably have one language they prefer speaking.  For those who learned a second language later in life, communication and … [Continue reading]

Why I Start New Hires on Adwords Editor

adwords editor tree

This week’s PPC Chat discussion centered on PPC Basics – a topic near and dear to my heart. I love training new PPC’ers on the fundamentals. One of the questions was “Do you believe entry level PPCers should immediately have access to Google and … [Continue reading]

Do the PPC Engines Reward the Right Behaviors?

Years and years ago, when I was in graduate school, I read an article published in the Academy of Management Journal called "On the folly of rewarding A, while hoping for B ". Originally written in 1975, the article was already a classic, even at … [Continue reading]

Google Adwords is a Bad Parent

As many of you know, I’m the mom of twins. They’re 16 and about to start their junior year of high school. They’re great kids – smart, well-behaved, laid back – but at times they try my patience. What does this have to do with PPC, you may ask? … [Continue reading]

Google Has Become Yahoo

Google Adwords has been in the headlines a lot lately, and not in a good way. For some time now, PPC advertisers have been complaining about Adwords reps, and the lack of good ones. I even got in on the action back in May, complaining about a rep who … [Continue reading]

The Most Important Element of PPC Ad Copy

headline

One of my favorite tasks is writing PPC ad copy. I love the challenge of squeezing as much goodness as I can into 90 characters. I guess it’s in my blood after all these years of writing short, concise ad copy. Recently, I was asked, “What’s the … [Continue reading]

My Top 10 PPC Blogs

This summer has been crazy month for me. I was on vacation for 10 straight days in July – the first time in years I’ve taken that much consecutive time off – and then another few days off last week. Of course, now I’m swamped at work. Add to that my … [Continue reading]