I know I haven’t blogged much lately. The end of summer always gets crazy for me. Every year, I say “Next year, I’m taking the whole month of August off,” but of course that’s not likely. This year, though, I did something fun over my … [Continue reading]
Beyond the Paid Best Of, Summer 2012 Edition
August 31, 2012 By Leave a Comment
Here in the US, Labor Day weekend is upon us already - the holiday that marks the end of the summer. It's always a bittersweet time - while we all love summer vacation, it's also nice to get a break from the heat and get back to a more "normal" … [Continue reading]
4 Ways to Kill Your PPC Health
August 24, 2012 By 4 Comments
Most medical experts agree that patients should take responsibility for their own health. While it’s a doctor’s job to help the patient get well, the patient needs to cooperate. When the doctor and patient don’t work together as a team, the … [Continue reading]
Using Call Extensions in PPC
August 10, 2012 By 4 Comments
When you think about PPC, you think about the online world: online searches, online ads, and online websites where a conversion happens. The offline world often doesn’t factor into the picture of PPC.Of course, though, the offline world still … [Continue reading]
10 Resources for New PPC Pros
July 27, 2012 By Leave a Comment
Over the past 18 months or so, I’ve had the pleasure of writing a series of articles for Web Marketing Today on PPC Basics. If you haven’t been over to the WMT site lately, give it a read – there are a lot of articles and video interviews … [Continue reading]
PPC: Still Alive and Kicking
July 6, 2012 By Leave a Comment
There seems to be a bit of a fad going around lately. Apparently it's all the rage to go around saying that PPC is dead.A few months ago, some fool who isn't even a PPC pro came out saying that PPC is dead, and we should all be doing social … [Continue reading]
12 Links Every PPC Pro Should Bookmark
June 29, 2012 By 3 Comments
Every day, there is a plethora of great PPC info shared across the web: on blogs, in social media, and in forums. Most of it falls into the “that’s interesting” category, but nothing more. Periodically, though, a post or tool is so good … [Continue reading]
Using Keyword Level URLs in PPC
June 22, 2012 By 5 Comments
In PPC, we have almost unlimited choices in how we structure our accounts. The flexibility is one of the reasons why I love PPC: every account is different, and we can tailor the structure and settings to meet each advertiser’s needs.One such … [Continue reading]
Picking a PPC Landing Page
June 15, 2012 By Leave a Comment
Countless articles and blog posts have been written about setting up and managing PPC campaigns. From keyword research, to ad copy development, to account structure, to networks, geotargeting, and on and on, there’s a plethora of info about … [Continue reading]
Auditing PPC Campaigns – My SMX Presentation
June 8, 2012 By Leave a Comment
Well, another SMX Advanced has come to a close. The conference always goes by shockingly fast, with so much great information sharing and networking going on. This year, I had the honor of presenting in the Auditing PPC Campaigns session. Each … [Continue reading]
