The Ultimate Cheat Sheet on PPC Ad Copy

PPC Ad Copy cheat sheet

When people think about PPC, they often think about keywords first. But good ad copy is just as important to a successful PPC campaign. With only 90 characters to work with, writing good PPC ad copy is harder than you think. What is the goal of … [Continue reading]

PPC Professionals: The Mechanics of Digital

Earlier this week, I took my car to the shop for an oil change and tire rotation. 30 minutes and $30 later, it was done. Easy. When I was a kid, it was common for people to change their own oil. Cars were simpler then. My first car was a 1972 Ford … [Continue reading]

Using Adwords Labels To Organize Your PPC Campaigns

Ah, the new year. Time for New Year’s resolutions. Yesterday, the gym was packed with people, many of whom sadly will not last past Groundhog Day. Losing weight is the #1 New Year’s resolution. But I’m not going to talk about that (although I … [Continue reading]

Your Favorite Blog Posts Of 2015

Here we are, December 18. Christmas is a week from today, and PPC pros are either gearing up or winding down. Gearing up if you work in B2C ecommerce (in fact, you've been geared up for weeks), gearing down if you work in B2B like I do. Last week … [Continue reading]

Beyond The Paid 2015 Reader Poll

And just like that, it's December. 2015 is coming to a close. What a year it was for me personally - my twins graduated from high school and enrolled at Michigan State, and I'm wrapping my 13th year in PPC. 13 years! Hard to believe. Being … [Continue reading]

Bing Ads Next: The Future Of Search

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Last week, I had the extreme privilege of attending the third annual Bing Ads Next event. Bing shared their vision for the future of search, along with some big announcements. Here are some of my favorite takeaways from the event. Bing Ads Editor … [Continue reading]

PPC Blogs You Need To Be Reading Right Now

In an industry that moves as fast as PPC, reading industry blogs is a must. Sure, you can learn PPC from books, but the unfortunate aspect of PPC books is that portions of them are outdated as soon as they hit the shelves. Blogs are inherently more … [Continue reading]

Assembly-Line PPC Is Not PPC Strategy

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Last week, I had the pleasure of speaking at the Salt Lake City Search Engine Marketer’s conference (SLCSEM). I talked about the 7 Things Your Clients Want To Know About PPC Strategy. And then we had a fun “live PPCChat” with myself and Susan … [Continue reading]

On Hiring A PPC Professional

There are times you can do things yourself, and there are times you need to call in a pro. If you scrape your knee, you can probably bandage it up yourself and care for the wound at home. But if you break your leg, it's time to call in a pro. Back … [Continue reading]

The Best Way To Charge For PPC Management

Much has been said and written about how agencies should charge for PPC management. A lively discussion usually ensues when the topic comes up in social media. So what is the best way to charge for PPC management, anyway? Types Of Fee … [Continue reading]