10 Years of Beyond The Paid

10 years ago this month, I tried a little experiment. Blogging about search was becoming all the rage. Industry movers and shakers were all starting up their own blogs. So I decided to set one up for myself as an experiment. Back then, there was … [Continue reading]

4 Biggest e-Commerce PPC Mistakes

Editor's Note: Today's awesome guest post comes from Point It's Maddie Cary! Enjoy this in-depth post on e-commerce PPC. Managing e-Commerce PPC campaigns can be a blast! There’s a certain satisfaction that comes with the immediacy of tracked … [Continue reading]

Lead Generation On Steroids: Using Audience Targeting For Max Impact

Pay per click advertising (PPC) is known for being highly targetable and trackable. And yet, with click costs continuing to rise, reaching the right audience in paid search and paid social is more important than ever – posing a challenge for many … [Continue reading]

How to Solve the 3 Biggest PPC Problems

Even the best PPC managers run into problems from time to time. But PPC problems aren’t really problems if you know how to solve them. High Traffic, Low Conversions Novice PPC managers and new advertisers will inevitably have a campaign or ad … [Continue reading]

Top 21 Women In Search Marketing to Follow on Twitter

It seems like every week someone comes out with “top” lists of people to follow on Twitter. I’ve seen top digital marketers and the smartest women on Twitter, but I haven’t seen a list of women search marketers that featured PPC pros. With that, … [Continue reading]

Why SMB Retailers Don’t Do Search

Retail, or online shopping, is an integral part of Google and Bing’s success in PPC. Amazon and eBay are probably the best-known and most ever-present retailers in PPC, but countless others are selling millions of dollars of products via PPC every … [Continue reading]

Does PPC Work For All Businesses?

Matt Umbro started an interesting discussion last week with his post titled Why SMBs Should Not Run AdWords Accounts. He defines SMBs as advertisers with a budget of $500 per month or less, and says that’s not enough budget to compete and be … [Continue reading]

Ad Blockers and PPC

Ad blockers. A 2-word phrase that can strike fear into the hearts of PPC professionals. After all, we make our living from online advertising. The advent of technology that blocks our lifeblood is concerning to say the least. Ad blockers work by … [Continue reading]

PPC: Anything But Routine

Robert Brady wrote a great post this week over at the Clix Marketing blog called How Valuable Are PPC Skills Anyway? I love the perspective he shared on PPC skills and commoditization – something that’s been talked about a lot in the search … [Continue reading]

PPC Advice For My 18 Year Old Self

I’ve seen a lot of posts out there recently with people giving advice to their 18-year-old selves. One I liked featured some of the top college basketball seniors, including one of my favorites, Michigan State’s Denzel Valentine. Tomorrow, my … [Continue reading]