A/B testing is the bedrock of a good PPC campaign. It's so important that I've written about it on this blog 46 times. Just last week, I wrote a review of AdAlysis, an A/B testing and multivariate testing tool. And just 2 years ago, I asked, can too … [Continue reading]
PPC Audiences: Who Is The Audience?

Several weeks ago, I wrote about the importance of audiences in PPC. More than ever, audiences are becoming one of the main way we reach potential customers in PPC – as important as keywords. But who is the audience, exactly? Audiences, Broadly … [Continue reading]
3 PPC Features That Aren’t Ready For Prime Time – 2017 Edition

Almost exactly 2 years ago, I wrote about 3 PPC features that weren’t ready for prime time – the new (at that time) Adwords Editor, Bing Ads UET, and LinkedIn Ads. The first two features have come a long way in 2 years. The issues I talked about … [Continue reading]
PPC Remarketing: What Not To Do, 2017 Edition

More than two years ago, I wrote a post on PPC Remarketing: What Not To Do. It was one of the most-commented posts on this blog, with differing opinions on what makes sense. Two years later, advertisers are still doing remarketing wrong. Now, I … [Continue reading]
As We Go Along

This post isn't about search. It's about me. Six months ago, just before I left for SMX Advanced, I was diagnosed with bronchitis. No big deal - I've had it countless times throughout my life. I've dealt with asthma for 20 years. I've had a … [Continue reading]
Google’s Going After Call Tracking
This week, Google made two important announcements that impact marketers who are trying to track calls from search, and/or control where the calls go. The first change impacts those using location extensions. Effective January 19 – yes, in 2 weeks … [Continue reading]
The Importance of Audiences In PPC

Happy New Year to all my readers! Every year I do a reader poll to see what you want me to write about. This year, the topic with the most votes was audiences in PPC. It seems like everyone is talking about audiences. In the annual "what's next … [Continue reading]
2016 Reader Poll
I can't believe it's already that time again - time for the 4th annual Beyond the Paid reader poll! I love hearing from my readers - in blog comments, on Twitter, and in person - and the annual reader poll is always interesting. Let me know what … [Continue reading]