I can't believe it's already that time again - time for the 4th annual Beyond the Paid reader poll! I love hearing from my readers - in blog comments, on Twitter, and in person - and the annual reader poll is always interesting. Let me know what … [Continue reading]
Where Bing Ads Are Beating Google
November 18, 2016 By Leave a Comment
A couple weeks ago, I wrote a post called Where Facebook Ads Are Beating Google. The key area where Facebook is beating Google is in goal identification, right at the start of campaign setup. Bing Ads are beating Google in this way, as well, with … [Continue reading]
Google Still Hates B2B Advertisers
November 4, 2016 By 1 Comment
Yesterday, Google launched a new website for Adwords advertisers to help them achieve their marketing goals. "Finally," I thought, "an answer to my pleas!" Just last week, I showed where Facebook ads are beating Google - in helping advertisers … [Continue reading]
Where Facebook Ads Are Beating Google
October 28, 2016 By 2 Comments
Now and then, we see talk in the blogosphere about Facebook Ads being the next best thing in online advertising. For years, I viewed that sentiment with skepticism. How could a social network, with no search or intent, ever perform better than … [Continue reading]
Expanding Your PPC Account with Ad Extensions
October 14, 2016 By 8 Comments
If you have a PPC account that’s doing well, chances are you’ll want to expand it at some point. One way to give yourself a better chance for more clicks is by using ad extensions. Ad extensions are a great way to help make your ad stand out on … [Continue reading]
PPC: Not For Kids
October 7, 2016 By 9 Comments
Yesterday there was an article published on BBC entitled Boy racks up 100,000 euro bill advertising his brass band. Unbelievable - some 12 year old kid in Spain opened an Adwords account and racked up 100,000 euro (about $111,000 in US dollars) on … [Continue reading]
Using Competitive PPC Intelligence Effectively
September 23, 2016 By 9 Comments
Earlier this week, an interesting discussion started on the PPCChat hashtag on Twitter regarding the use of competitive PPC intelligence obtained from tools such as SEMrush, SpyFu, and iSpionage, as well as visiting competitor websites. I commented … [Continue reading]
The Decline And Fall Of Search Engine Strategies
September 9, 2016 By 3 Comments
Earlier this week, the news broke that ClickZ Live, formerly Search Engine Strategies, was shutting down. Long-time search pros took to Twitter to share stories of how they got started in the industry speaking at SES. As many of my readers know, … [Continue reading]
How Attribution, Custom Columns, and Guessing Help My Ecommerce Accounts
August 26, 2016 By 3 Comments
Editor's Note: I'm on vacation this week, so I've asked Kirk Williams to fill in and blog for me. You're going to love this entertaining and thought-provoking post! Attribution. The word strikes fear in my heart. And hope. Let’s call it a … [Continue reading]
Ad Testing: Conversions Per Impression
August 19, 2016 By 8 Comments
Ad copy testing is one of my favorite aspects of PPC. Where else can you get so much great data about what people respond to, so quickly? The challenge in ad copy testing isn’t so much writing the ads, it’s deciding how to pick a winner. And there … [Continue reading]
