A/B testing is the bedrock of a good PPC campaign. It's so important that I've written about it on this blog 46 times. Just last week, I wrote a review of AdAlysis, an A/B testing and multivariate testing tool. And just 2 years ago, I asked, can too … [Continue reading]
PPC Tool Review: AdAlysis
April 7, 2017 By 7 Comments
PPC tools are a PPC manager’s best friend. We couldn’t do our jobs without the many free and paid PPC tools we use on a daily basis. Probably my favorite PPC tool is AdAlysis. AdAlysis, an ad testing and analyzing tool, was created by Brad Geddes … [Continue reading]
Paid Social Targeting: Winners and Losers
March 31, 2017 By 4 Comments
I’ve been working on a guide for paid social at work the past couple weeks – something we can use to illustrate how it works to achieve client objectives. As I’ve worked through the 3 major paid social channels, I’m realizing that there are winners … [Continue reading]
PPC Audiences: Who Is The Audience?
March 17, 2017 By 6 Comments
Several weeks ago, I wrote about the importance of audiences in PPC. More than ever, audiences are becoming one of the main way we reach potential customers in PPC – as important as keywords. But who is the audience, exactly? Audiences, Broadly … [Continue reading]
3 PPC Features That Aren’t Ready For Prime Time – 2017 Edition
February 17, 2017 By Leave a Comment
Almost exactly 2 years ago, I wrote about 3 PPC features that weren’t ready for prime time – the new (at that time) Adwords Editor, Bing Ads UET, and LinkedIn Ads. The first two features have come a long way in 2 years. The issues I talked about … [Continue reading]
PPC Remarketing: What Not To Do, 2017 Edition
February 3, 2017 By 8 Comments
More than two years ago, I wrote a post on PPC Remarketing: What Not To Do. It was one of the most-commented posts on this blog, with differing opinions on what makes sense. Two years later, advertisers are still doing remarketing wrong. Now, I … [Continue reading]
As We Go Along
January 27, 2017 By 18 Comments
This post isn't about search. It's about me. Six months ago, just before I left for SMX Advanced, I was diagnosed with bronchitis. No big deal - I've had it countless times throughout my life. I've dealt with asthma for 20 years. I've had a … [Continue reading]
Google’s Going After Call Tracking
January 13, 2017 By 3 Comments
This week, Google made two important announcements that impact marketers who are trying to track calls from search, and/or control where the calls go. The first change impacts those using location extensions. Effective January 19 – yes, in 2 weeks … [Continue reading]
The Importance of Audiences In PPC
January 6, 2017 By 1 Comment
Happy New Year to all my readers! Every year I do a reader poll to see what you want me to write about. This year, the topic with the most votes was audiences in PPC. It seems like everyone is talking about audiences. In the annual "what's next … [Continue reading]
2016 Reader Poll
December 9, 2016 By Leave a Comment
I can't believe it's already that time again - time for the 4th annual Beyond the Paid reader poll! I love hearing from my readers - in blog comments, on Twitter, and in person - and the annual reader poll is always interesting. Let me know what … [Continue reading]
