Ramblings about all things PPC
Looking to dip your toes into the social PPC waters, but aren't sure how to get started? You're not alone. Social PPC is similar to keyword PPC, and yet different enough to confuse those who are new to the game. Luckily, you can follow in the … [Continue reading]
Way back in 2012, I published a post with my favorite PPC bookmarks. Well, 2 years is an eternity in PPC, so I thought I’d update the list. Here are my 6 favorite PPC resources that you need to bookmark in 2014. 3 of the links from 2012 are still … [Continue reading]
In earlier articles about content marketing, I talked about the content audit, audience research, and timing. In this installment, we’ll cover the buyer journey, and how content works with PPC along the way. So what is the buyer journey anyway? … [Continue reading]
On a recent PPCChat, the PPC world scored a coup – an interview with an Adwords representative. This was something we’d been asking for for a long time, and the members of PPCChat waited with anticipation for the chance to ask Google some hard … [Continue reading]
Whether you’re new to PPC, or are a seasoned professional, there’s always more to learn. Here are 10 PPC training resources for you and your PPC teams to check out. PPC University This free resource from the good folks at Wordstream is loaded … [Continue reading]
Earlier this week, I had the privilege of speaking at SES Atlanta, a one-day return of the classic SES conference. It had a very different feel from the bigger shows, and it was great to meet a lot of attendees and speakers who aren't part of the … [Continue reading]
A few months ago, one of my coworkers asked me a thought-provoking question that I’ve been ruminating on ever since. She asked, “Does Google's increased push on the use of sitelinks contradict their best practice to make ad groups as specific as … [Continue reading]
In many careers, the longer you’re at it, the better you get. Think about teaching or coaching, for example. First-year teachers can be downright scary to parents, because they lack experience and may not know how to handle tough classroom … [Continue reading]
I'm sure by now you've heard the news that came out of Bing Ads on Wednesday: they're making some changes to device targeting to, well, be more like Google. The changes don't go into effect until September, so advertisers have time to plan. There … [Continue reading]
In earlier posts, I talked about the 4-step content audit and audience research. In this post, we’ll talk about the timing of content marketing PPC. In many ways, timing is important for all types of PPC. Maybe you’re running a sale for a limited … [Continue reading]
