Ramblings about all things PPC
Now and then, we see talk in the blogosphere about Facebook Ads being the next best thing in online advertising. For years, I viewed that sentiment with skepticism. How could a social network, with no search or intent, ever perform better than … [Continue reading]
If you have a PPC account that’s doing well, chances are you’ll want to expand it at some point. One way to give yourself a better chance for more clicks is by using ad extensions. Ad extensions are a great way to help make your ad stand out on … [Continue reading]
Yesterday there was an article published on BBC entitled Boy racks up 100,000 euro bill advertising his brass band. Unbelievable - some 12 year old kid in Spain opened an Adwords account and racked up 100,000 euro (about $111,000 in US dollars) on … [Continue reading]
Earlier this week, an interesting discussion started on the PPCChat hashtag on Twitter regarding the use of competitive PPC intelligence obtained from tools such as SEMrush, SpyFu, and iSpionage, as well as visiting competitor websites. I commented … [Continue reading]
Earlier this week, the news broke that ClickZ Live, formerly Search Engine Strategies, was shutting down. Long-time search pros took to Twitter to share stories of how they got started in the industry speaking at SES. As many of my readers know, … [Continue reading]
Editor's Note: I'm on vacation this week, so I've asked Kirk Williams to fill in and blog for me. You're going to love this entertaining and thought-provoking post! Attribution. The word strikes fear in my heart. And hope. Let’s call it a … [Continue reading]
Ad copy testing is one of my favorite aspects of PPC. Where else can you get so much great data about what people respond to, so quickly? The challenge in ad copy testing isn’t so much writing the ads, it’s deciding how to pick a winner. And there … [Continue reading]
Earlier this week, TechCrunch published an article by Samuel Scott called How Google Analytics ruined marketing. It’s a lengthy but important article saying that's because Google Analytics (and all web analytics packages, for that matter) force … [Continue reading]
Last year, I wrote a post called Bid Management: Is It Even Still a Thing? In that post, I talked about all the bid management tools PPC managers have at their disposal, from Adwords Scripts to automated bidding in the engines to bid management … [Continue reading]
If you’re reading this blog, chances are you’re a PPC pro – someone who does PPC for a living. At a minimum, you have some kind of interest in PPC: if you’re not doing it for a living, maybe you’re trying to learn, or maybe you do SEO or some other … [Continue reading]
