Earlier this week, there was an interesting conversation on Twitter about the Google Display Network. IntelligentPPC made the bold statement that one should avoid the GDN like the plague. Many members of PPCchat disagreed, myself included. Check this … [Continue reading]
PPC and Content Marketing – Thought Starters
January 24, 2014 By 2 Comments
Back in December I ran a reader poll to see what my beloved readers want to hear about in 2014. While several topics got a lot of votes, the top vote-getter was PPC and Content Marketing. Content marketing seems to be the shiny object for 2014. … [Continue reading]
7 Questions To Expect From Your New PPC Manager
January 10, 2014 By 3 Comments
So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in-house but want someone to manage your program full time. Either way, congratulations on the new hire! You’ll no … [Continue reading]
My Top 3 PPC Blog Posts of 2013
December 20, 2013 By 2 Comments
Here we are in the waning days of 2013, and the web is abuzz with "year in review" and "predict next year" posts. I actually find these posts to be fun - it's interesting to look back and see if our predictions came true, and it's good to have the … [Continue reading]
Reader Poll: PPC Topics for 2014
December 6, 2013 By 2 Comments
Thanksgiving was last week, and people are still thinking about what they're thankful for. I'm thankful for a lot of things: my family, my awesome job, my Michigan State Spartans, and much more. I'm also very thankful for you, my blog readers. … [Continue reading]
The Top 3 PPC Engines That Don’t Want My Money
November 22, 2013 By 8 Comments
Here it is – the post I’ve been threatening to write. In today’s online advertising world, it seems as though new social media platforms are sprouting every day, and adding an ad network at the same time. Advertisers are excited about testing out new … [Continue reading]
Why Agencies Need Better PPC Support
November 15, 2013 By 10 Comments
There has been a lot of chatter in the PPC community recently about Google Adwords support, or lack thereof. I’ve written more than my share of rants on the topic. It’s no surprise that Google would bear the brunt of PPC pros’ frustration – after … [Continue reading]
Conversion Rate Optimization: Whose Responsibility Is It, Anyway?
November 8, 2013 By 7 Comments
Used to be, in the agency world, we had to sell clients (or bosses – when I say clients here, I’m talking bosses too) on the idea of PPC. Heck, we used to have to sell clients on the idea of a website once upon a time. As recently as 5-6 years … [Continue reading]
What’s Up With Bing Ads in 2013?
November 1, 2013 By 5 Comments
One of the most-viewed posts on this blog is one I wrote in September 2012 called What's Up With Bing Ads? In that post, I commented on their constant rebranding, interface and editor issues, and support challenges. That post is consistently in the … [Continue reading]
The Top 5 Ways To Use Pivot Tables For PPC
October 25, 2013 By 7 Comments
PPC managers live in Excel. We use it for everything from keyword research, to ad copy creation, to results data crunching. We love Excel so much that a recent PPC Chat discussion centered on it. Pivot tables are one of the most powerful features … [Continue reading]
