Google: Too Big To Fail?

twitter reaction to google announcement

On Tuesday, Google made what was played up to be a huge announcement of new features. Search marketers feared they were in for another Enhanced Campaigns-type of blow; it turned out to be pretty benign. Talk on Twitter during the announcement was … [Continue reading]

5 Resources For Mobile PPC

Recently, I had the pleasure of appearing on my good friend David Szetela's recently revived podcast, PPC Rockstars. We chatted about many things: my band geekiness, speculation on Google's upcoming April 22 annoucement, and much more. You can check … [Continue reading]

PPC In A Not-Provided World

not provided

Earlier this week, Google dropped the bomb that we were expecting, but hoped wouldn’t come: Google will no longer pass search query strings in the referrer URL string. What this means is that the “search query” reports in Google Analytics and other … [Continue reading]

Preparing For The Adwords Certification Exams

3 years ago, I wrote a post about preparing for the Adwords Fundamentals exam. Looking back, it’s amazing how much has changed in 3 years. So, I figured I’d update my recommendations for preparing for the Adwords Certification Exams. What’s … [Continue reading]

The History of PPC

Once in a while, it's good to look back on where we came from. I didn't start out in PPC - in fact it didn't exist when I started working. My PPC career began in 2002 when Google announced the CPC version of Adwords. But the history of PPC, … [Continue reading]

Google Guest Blogging Smackdown: Lessons Learned

This week, the SEO world was rocked when Google slapped a penalty on MyBlogGuest, a guest blogging network. The news shocked many who felt that MyBlogGuest was running a reputable content marketing and sharing service. I've been acquainted with Ann … [Continue reading]

PPC and Content Marketing: The 4-Step Content Audit

In an earlier post, I talked about content marketing and its rise to popularity. PPC can be a highly effective way to amplify your content marketing efforts. But first, you need to identify what content is available. Here are 4 steps to a successful … [Continue reading]

The Importance Of The PPC Brain

On Sunday, February 23, I was in the midst of a mundane task: putting away laundry. A loose piece of blanket binding on the bed had gotten looped around my leg without my realizing it. As I started to walk toward my dresser, the loop basically pulled … [Continue reading]

6 Ways To Spot Bad PPC Advice

This has been the week for bad PPC advice around the web. First came yet another New York Times article filled with small business owners whining that Adwords doesn't work. We've been down this road before with NYT, so I won't go into it here. You … [Continue reading]

The Dumbing Down of PPC

commodore pet

Have you ever noticed that when a product or technology has been around for a while, it gets dumbed down? Take the personal computer. My first experience with computers was in 8th grade - we got an 8K Commodore PET. It ran in BASIC and had a … [Continue reading]