Remarketing has been all the rage for a couple of years now, and with good reason. How cool is it to be able to show a tailored message to people who already visited your website and took (or didn’t take) an action? And yet, many advertisers … [Continue reading]
Google Partners: More Of The Same?
October 4, 2013 By 9 Comments
This week, Google announced their new Adwords agency program, Google Partners. It replaces the old Google Engage, and the rollout was much-ballyhooed by Google. They even sent out chocolates in an Advent calendar-type box, counting down to the Google … [Continue reading]
Bing Ads Is Like A Second Language
September 20, 2013 By 2 Comments
No matter how many languages you speak, chances are you only have one native tongue. Even children who are raised bilingual probably have one language they prefer speaking. For those who learned a second language later in life, communication and … [Continue reading]
Why I Start New Hires on Adwords Editor
September 13, 2013 By 6 Comments
This week’s PPC Chat discussion centered on PPC Basics – a topic near and dear to my heart. I love training new PPC’ers on the fundamentals. One of the questions was “Do you believe entry level PPCers should immediately have access to Google and … [Continue reading]
Do the PPC Engines Reward the Right Behaviors?
September 6, 2013 By 1 Comment
Years and years ago, when I was in graduate school, I read an article published in the Academy of Management Journal called "On the folly of rewarding A, while hoping for B ". Originally written in 1975, the article was already a classic, even at … [Continue reading]
Google Adwords is a Bad Parent
August 29, 2013 By 12 Comments
As many of you know, I’m the mom of twins. They’re 16 and about to start their junior year of high school. They’re great kids – smart, well-behaved, laid back – but at times they try my patience. What does this have to do with PPC, you may ask? … [Continue reading]
Google Has Become Yahoo
August 23, 2013 By 14 Comments
Google Adwords has been in the headlines a lot lately, and not in a good way. For some time now, PPC advertisers have been complaining about Adwords reps, and the lack of good ones. I even got in on the action back in May, complaining about a rep who … [Continue reading]
The Most Important Element of PPC Ad Copy
August 16, 2013 By 6 Comments
One of my favorite tasks is writing PPC ad copy. I love the challenge of squeezing as much goodness as I can into 90 characters. I guess it’s in my blood after all these years of writing short, concise ad copy. Recently, I was asked, “What’s the … [Continue reading]
My Top 10 PPC Blogs
August 9, 2013 By 16 Comments
This summer has been crazy month for me. I was on vacation for 10 straight days in July – the first time in years I’ve taken that much consecutive time off – and then another few days off last week. Of course, now I’m swamped at work. Add to that my … [Continue reading]
The Good, The Bad, and the Enhanced
July 19, 2013 By 5 Comments
Well, PPC friends, the day we’ve all been dreading is upon us: the date we’ll be forced to convert to Enhanced Campaigns. Yes, Monday is the day that Google will “upgrade” our campaigns if we haven’t already done so ourselves. Enhanced Campaigns … [Continue reading]
