I've just returned from SES Chicago, one of my favorite search marketing conferences. It's a favorite because I've been attending this conference since 2003. And this year did not disappoint. Not only was there a plethora of great PPC content, … [Continue reading]
Big Data and Big Goals
November 9, 2012 By 1 Comment
This week, in the United States, Barack Obama was reelected as President. It was a close race that really came down to key swing states. But this post isn’t about politics. It’s not about the good, bad, or ugly of the recent election season … [Continue reading]
Adwords Debacle? Or Just Inexperience?
November 2, 2012 By 9 Comments
Last week, a series of articles in the Boss’s Blog section of the New York Times was the source of much discussion amongst the PPC social media community. Titled “My Adwords Debacle,” it’s a series of posts describing a small business … [Continue reading]
Why I Love PPC Conferences
October 26, 2012 By 8 Comments
This week’s PPC Chat topic was PPC Conferences. As usual, it was a great conversation about a fun topic. Take a look at the streamcap if you missed it. The discussion got me thinking about conferences in general. In fact, I’ve been waxing … [Continue reading]
Bing Ads – The Latest
October 19, 2012 By 2 Comments
Lately there’s been a lot going on with Bing Ads. As I’ve said before, one of my favorite things about Bing Ads is their responsiveness to the community. After my last post about them, one of their community reps actually reached out to me … [Continue reading]
PPC Targeting by Customer Intent
October 12, 2012 By 1 Comment
Many years ago, in business school, I took a bunch of marketing classes. One of the basic tenets I learned was the customer buying cycle. A common description of the buying cycle is the AIDA … [Continue reading]
New Adwords Sitelinks Policy – An Interview with Jeremy Brown
October 5, 2012 By 4 Comments
Adwords sitelinks are a great PPC feature that Google introduced a couple of years ago. I’ve written about the good and bad in previous Search Engine Watch posts. As is the way with PPC, last week Google made some tweaks to Sitelinks, which of … [Continue reading]
What’s Up With Bing Ads?
September 28, 2012 By 6 Comments
Frequent readers of this blog, along with my friends on Twitter, know that I have a love/hate relationship with Bing Ads, formerly known as Microsoft adCenter. I’ve heaped ample praise on them at times – recently, in fact. I’ve also been … [Continue reading]
Using the Adwords Opportunities Tab
September 21, 2012 By 3 Comments
Has this ever happened to you? You need to quickly increase or decrease PPC spend, and you’ve run out of ideas. You’ve tried everything you can think of, but there’s more work to be done, and you’re starting to panic. Enter the Adwords … [Continue reading]
The New and Improved Beyond the Paid
September 14, 2012 By Leave a Comment
I know I haven’t blogged much lately. The end of summer always gets crazy for me. Every year, I say “Next year, I’m taking the whole month of August off,” but of course that’s not likely. This year, though, I did something fun over my … [Continue reading]
