Matt Umbro started an interesting discussion last week with his post titled Why SMBs Should Not Run AdWords Accounts. He defines SMBs as advertisers with a budget of $500 per month or less, and says that’s not enough budget to compete and be … [Continue reading]
Ad Blockers and PPC
March 25, 2016 By 27 Comments
Ad blockers. A 2-word phrase that can strike fear into the hearts of PPC professionals. After all, we make our living from online advertising. The advent of technology that blocks our lifeblood is concerning to say the least. Ad blockers work by … [Continue reading]
PPC: Anything But Routine
March 18, 2016 By 8 Comments
Robert Brady wrote a great post this week over at the Clix Marketing blog called How Valuable Are PPC Skills Anyway? I love the perspective he shared on PPC skills and commoditization – something that’s been talked about a lot in the search … [Continue reading]
PPC Advice For My 18 Year Old Self
March 11, 2016 By 1 Comment
I’ve seen a lot of posts out there recently with people giving advice to their 18-year-old selves. One I liked featured some of the top college basketball seniors, including one of my favorites, Michigan State’s Denzel Valentine. Tomorrow, my … [Continue reading]
Teachers
March 4, 2016 By 6 Comments
I was going to write a post today about ad extensions and their importance, especially now that right hand side ads are gone from Google. But I just wasn't feeling it. Ad extensions are important, now more than ever. Here's Google's take on the … [Continue reading]
The Only Consistent Thing in Marketing
February 26, 2016 By 11 Comments
Note From Melissa: You are going to love this epic marketing guest blog by Bryant Garvin of Bryant Garvin Consulting. Let's jump right in! It all started with a tweet. Of 10K SERps, almost 6K had top ads. Breakdown: 1 ad - 36% 2 ads - 17% 3 … [Continue reading]
Importing AdWords Campaigns to Bing Ads: The Guide
February 19, 2016 By Leave a Comment
Many advertisers expand their PPC program by by importing their Google AdWords campaigns to Bing Ads. Bing makes it super easy to do so, with import tools in the UI and in Bing Ads Editor. But many advertisers don't realize that their job has just … [Continue reading]
Let’s Not Kill B2B Whitepapers Just Yet
February 12, 2016 By 13 Comments
A couple weeks ago, my friend Kirk Williams wrote a thought-provoking post on the Wordstream blog called Can We Please Kill the Whitepaper in B2B PPC?. When I saw the title, my hackles went up. I started to think: “Kirk, how could you?”, because Kirk … [Continue reading]
The Ultimate Cheat Sheet on PPC Ad Copy
February 5, 2016 By 2 Comments
When people think about PPC, they often think about keywords first. But good ad copy is just as important to a successful PPC campaign. With only 90 characters to work with, writing good PPC ad copy is harder than you think. What is the goal of … [Continue reading]
PPC Professionals: The Mechanics of Digital
January 15, 2016 By 13 Comments
Earlier this week, I took my car to the shop for an oil change and tire rotation. 30 minutes and $30 later, it was done. Easy. When I was a kid, it was common for people to change their own oil. Cars were simpler then. My first car was a 1972 Ford … [Continue reading]
