Earlier this week, I had the privilege of speaking at SES Atlanta, a one-day return of the classic SES conference. It had a very different feel from the bigger shows, and it was great to meet a lot of attendees and speakers who aren't part of the … [Continue reading]
Why Sitelinks Are A PPC Worst Practice
June 20, 2014 By 19 Comments
A few months ago, one of my coworkers asked me a thought-provoking question that I’ve been ruminating on ever since. She asked, “Does Google's increased push on the use of sitelinks contradict their best practice to make ad groups as specific as … [Continue reading]
PPC Experience: Necessary or Not?
June 13, 2014 By 16 Comments
In many careers, the longer you’re at it, the better you get. Think about teaching or coaching, for example. First-year teachers can be downright scary to parents, because they lack experience and may not know how to handle tough classroom … [Continue reading]
Bing Ads Device Targeting: Never Say Never
June 6, 2014 By 6 Comments
I'm sure by now you've heard the news that came out of Bing Ads on Wednesday: they're making some changes to device targeting to, well, be more like Google. The changes don't go into effect until September, so advertisers have time to plan. There … [Continue reading]
PPC and Content Marketing: Timing
May 30, 2014 By 1 Comment
In earlier posts, I talked about the 4-step content audit and audience research. In this post, we’ll talk about the timing of content marketing PPC. In many ways, timing is important for all types of PPC. Maybe you’re running a sale for a limited … [Continue reading]
26 Free Must-Have Tools for PPC Success
May 23, 2014 By 11 Comments
Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper). PPC is no different. While it's … [Continue reading]
Think You’re Cut Out for Being A PPC Manager? Take This Quiz
May 16, 2014 By 4 Comments
So you wanna be a PPC manager. Do you think you can bring the goods? Here’s a quiz to see if you’re cut out for PPC: 1. You’ve run into a problem on the job that has you stumped. You: a. Ask your boss for help b. Look up the answer online c. … [Continue reading]
When Bad PPC Advice Is Good Advice
May 9, 2014 By 10 Comments
A couple months ago, I wrote a post called 6 Ways to Spot Bad PPC Advice, on the heels of a couple of PPC posts that I felt were misguided. I stand by what I said, but have come to realize that I might have been a bit harsh in my delivery. As with … [Continue reading]
PPC and Content Marketing: Audience Research
May 2, 2014 By 2 Comments
In an earlier post, I talked about the 4-step content audit, which helps marketers identify what content they have. Once you’ve finished your audit, it’s time to do some audience research. Audience research in content marketing is as important as … [Continue reading]
Google: Too Big To Fail?
April 25, 2014 By 16 Comments
On Tuesday, Google made what was played up to be a huge announcement of new features. Search marketers feared they were in for another Enhanced Campaigns-type of blow; it turned out to be pretty benign. Talk on Twitter during the announcement was … [Continue reading]
