Ramblings about all things PPC
Unless you’ve been living under a rock, you already know that Google’s Enhanced Campaigns are February’s big PPC news. Countless articles and blog posts have been written about Enhanced Campaigns already. Here are a couple that I thought were … [Continue reading]
Ah, the battle of the sexes. It’s been raging since the dawn of time, and will continue long after we’re all gone from this earth. Most of the time, I don’t pay much attention to all the flap. Over the past few weeks, however, there have been a … [Continue reading]
A couple of weeks ago, I wrote about a client of ours and the vast difference in Adwords search query report numbers for the same 2 keywords in the US vs. in Germany. It was the most-commented post on this blog in recent memory – not only did … [Continue reading]
January is nearly over, and as always the month went fast. And as usual, there was a lot of interesting PPC news published this month. Here is a summary of the top 7 PPC news posts and articles I bookmarked this month. All About Display A … [Continue reading]
Time for a pop quiz! What do the following have in common? You have 30 seconds to give your answer. Ready? Go! • Tesla • Madonna • Prince • Washington • Sam Adams • Chojuro Did you figure it … [Continue reading]
The subject of broad match gone wild is a popular one in PPC, and has been since the dawn of search query reports. Search marketers frequently lament the irrelevant and sometimes downright puzzling queries which triggered their ads. In fact, better … [Continue reading]
Here we are in 2013, and wow, did 2012 go fast. It seems like yesterday that I was writing my inaugural 2012 blog post on my 2007 PPC Wish List. Every year in PPC is full of changes and innovations – some needed, some expected, and some … [Continue reading]
OK, I don’t really believe the world is ending on Friday. But I do want to take this opportunity to share some of the highlights of 2012, both in the PPC world and personally. The beginning of 2012 brought with it a new job for me, and it’s … [Continue reading]
Sometimes we PPC managers just need quick ideas for new keywords and bids. We don’t want to spend a lot of time doing keyword research and calculating keyword-level ROI. We just need to ramp things up in a hurry. Google has had an Opportunities … [Continue reading]
PPC is always changing and evolving, and it's challenging to keep up sometimes. Here are 3 helpful links to PPC news, hot off the press, that I bookmarked for future reference. Mega-Huge Summary of New Google & Bing Paid Search Features in … [Continue reading]
