4 Unconventional Ways To Do PPC Keyword Research

semrush

Ah, keyword research. It’s probably the most fundamental element of PPC, and one of the first things we all learned how to do. When I started doing PPC in 2002, keyword research tools were few and far between. I’m not sure Google even had a tool – or … [Continue reading]

Supercharge Your PPC Workflow

There are a never-ending number of tasks needed for successful PPC workflow. Sometimes it feels like there is too much to do and too little time to do it. Establishing a routine for PPC optimization helps calm the chaos. Supercharge your PPC workflow … [Continue reading]

5 Challenges for PPC Lead Generation

One of the great things about PPC is it can be used for nearly every business: those selling products online via ecommerce, and those trying to drive leads. Each type of marketing has its own challenges. Here are 5 challenges for lead generation … [Continue reading]

Social PPC For B2B: Who Does It Best?

social PPC performance

Earlier this week, I read a thought-provoking article over at FBPPC, written by Robert Brady. In a nutshell, he says that while everyone thinks of LinkedIn as the place to run social PPC for B2B, it doesn't perform as well as Facebook - which is … [Continue reading]

3 Google Shopping Options You Need To Consider

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Note from Melissa: I'm so pleased to bring you the first guest post on my blog, written by none other than Matt Umbro, founder of PPCChat! And it's a good one, so read on... As someone who primarily works with ecommerce PPC accounts, I’ve found … [Continue reading]

3 Signs That Google Hates B2B Advertisers

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As you probably know, I work for an agency that deals strictly with B2B clients. B2B offers unique challenges for PPC, including lead tracking and pricey CPCs due to competition. For years, Google Adwords has been our bread and butter. Their sheer … [Continue reading]

Ideas Are Not Strategy

iconic coke ad

I’ve noticed over the years that a lot of advertisers, and even advertising professionals, don’t know what strategy is. So often “strategy” is defined as a list of tactics, like this: •    Increase our Facebook followers •    Start using PPC •   … [Continue reading]

3 PPC Features That Aren’t Ready For Prime Time

There’s an old adage in the car-buying world that advises people never to buy a new model car in its first year. Why? The manufacturer hasn’t worked all of the bugs out yet, so you’re likely to encounter down time while the car is in the shop. The … [Continue reading]

3 Sneaky Ways To Bid On Competitor Keywords

misspellings

In the advertising world, most businesses have to deal with competitors. In traditional media, many publishers offer competitive separation, where your ads will be separated by physical space (in print) or time (in broadcast) from your … [Continue reading]

PPC for Content Marketing: Channels and Measurement

In earlier articles about content marketing, I talked about the content audit, audience research, timing, and the buyer journey. In the final post in this series, we’ll discuss how to match content to channels and measure success. As a PPC … [Continue reading]