7 Things About PPC Strategy Your Clients Want to Know

So, you’ve landed a new client (or gotten approval to start an in-house PPC campaign) and you’re ready to open up a new Adwords account. You’ve read all the PPC blogs about campaign settings and setup; or maybe you’re an experienced PPC marketer and … [Continue reading]

Top Tips for Social PPC Success From the Experts

Social channels like Facebook, Twitter, and LinkedIn are here to stay – and they all have PPC ad platforms. More and more advertisers are including social PPC in their search marketing mix. While there are many similarities between social PPC and … [Continue reading]

The Ultimate Cheat Sheet On Social PPC

paid social cheat sheet

Looking to dip your toes into the social PPC waters, but aren't sure how to get started? You're not alone. Social PPC is similar to keyword PPC, and yet different enough to confuse those who are new to the game. Luckily, you can follow in the … [Continue reading]

6 Must-Bookmark PPC Resources

Way back in 2012, I published a post with my favorite PPC bookmarks. Well, 2 years is an eternity in PPC, so I thought I’d update the list. Here are my 6 favorite PPC resources that you need to bookmark in 2014. 3 of the links from 2012 are still … [Continue reading]

PPC for Content Marketing: Buyer Journey

In earlier articles about content marketing, I talked about the content audit, audience research,  and timing. In this installment, we’ll cover the buyer journey, and how content works with PPC along the way. So what is the buyer journey anyway? … [Continue reading]

Tablets = Desktops, and Other Google Fibs

my tweet about tablets

On a recent PPCChat, the PPC world scored a coup – an interview with an Adwords representative. This was something we’d been asking for for a long time, and the members of PPCChat waited with anticipation for the chance to ask Google some hard … [Continue reading]

Top 10 PPC Training Resources

Whether you’re new to PPC, or are a seasoned professional, there’s always more to learn. Here are 10 PPC training resources for you and your PPC teams to check out. PPC University This free resource from the good folks at Wordstream is loaded … [Continue reading]

SES Atlanta 2014 Takeaways

Earlier this week, I had the privilege of speaking at SES Atlanta, a one-day return of the classic SES conference. It had a very different feel from the bigger shows, and it was great to meet a lot of attendees and speakers who aren't part of the … [Continue reading]

Why Sitelinks Are A PPC Worst Practice

sitelink data

A few months ago, one of my coworkers asked me a thought-provoking question that I’ve been ruminating on ever since. She asked, “Does Google's increased push on the use of sitelinks contradict their best practice to make ad groups as specific as … [Continue reading]

PPC Experience: Necessary or Not?

Grigery

In many careers, the longer you’re at it, the better you get. Think about teaching or coaching, for example. First-year teachers can be downright scary to parents, because they lack experience and may not know how to handle tough classroom … [Continue reading]