Why Context Matters In PPC Case Studies

case 1

I read a great article today called 6 Surprising B2B Facebook Marketing Case Studies. It talked about Facebook ads, and how well they can work for B2B. I totally agree – we’ve seen the same thing for our clients. Everyone thinks LinkedIn is the … [Continue reading]

The Ultimate Cheat Sheet on PPC Strategy

Strategy Ultimate Cheat Sheet

So often, PPC strategy seems to be an afterthought. In their haste to start looking for keywords and setting bids, advertisers overlook strategy development. Don’t let this happen to you! Take the time to develop your PPC strategy before jumping … [Continue reading]

Bid Management: Is It Even Still A Thing?

When Google launched Adwords Select back in 2002, the self-serve pay per click model was new. Although GoTo existed before Adwords, it wasn’t as widely adopted. People flocked to this great new way of advertising that allowed them to pay only when … [Continue reading]

The Many Layers of LinkedIn PPC

LinkedIn Targeting 101

Note from Melissa: Robert Brady of Clix Marketing is here with another guest post on LinkedIn PPC! Since LinkedIn launched in May of 2003 it has grown to become the de facto virtual resume for professionals. Want someone to know your job history … [Continue reading]

Dynamic Keyword Insertion: Use It, Or Lose It?

no dki

Earlier this week, a few of us on the PPC Chat hashtag on Twitter were discussing dynamic keyword insertion. The different opinions were interesting. Some people were not fans of using DKI at all: Others, like me, use it a lot. The … [Continue reading]

Can Too Many Ads Ruin PPC Ad Copy Testing?

multiple ad variations

2 weeks ago, I wrote a post on PPC ad copy testing that ended up being my most popular post for April. One of the recommendations I made was to write a lot of ads, but only test 2 ads at a time, so you can get to statistical significance … [Continue reading]

PPC Ad Copy Creation: Where To Start?

Last week's post on ad copy testing prompted some thought-provoking discussion in the comments. My friend Jerry Nordstrom asked: When you are creating ad variations what is your primary driver of each iteration? Keyword intent? Keyword volume? … [Continue reading]

PPC Ad Copy Testing: 2015 Edition

ad rotation

I love PPC ad copy testing. It’s one of my favorite aspects of PPC. Where else can you systematically test different elements of ad text and learn what works the best – all in a relatively short period of time? Like with many things in PPC, ad … [Continue reading]

Facebook PPC: Not Just For Teenagers

facebook targeting

I often hear people say, “I don’t want to use Facebook ads because I don’t want to reach teenagers or college students. I want to reach 25-65 year old decision makers.” 5-10 years ago, teenagers were the primary audience on Facebook. Today, … [Continue reading]

Fail Fast, Learn Fast

Last week, I read a fascinating article on MediaPost about Google’s “planned failures.” The great gift of the internet and digital world, according to the Googlers quoted in the article, is the ability to fail fast. “The price of failing slow is … [Continue reading]