PPC and Content Marketing: Timing

In earlier posts, I talked about the 4-step content audit and audience research. In this post, we’ll talk about the timing of content marketing PPC. In many ways, timing is important for all types of PPC. Maybe you’re running a sale for a limited … [Continue reading]

26 Free Must-Have Tools for PPC Success

Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper). PPC is no different. While it's … [Continue reading]

Think You’re Cut Out for Being A PPC Manager? Take This Quiz

So you wanna be a PPC manager. Do you think you can bring the goods? Here’s a quiz to see if you’re cut out for PPC: 1. You’ve run into a problem on the job that has you stumped. You: a. Ask your boss for help b. Look up the answer online c. … [Continue reading]

When Bad PPC Advice Is Good Advice

A couple months ago, I wrote a post called 6 Ways to Spot Bad PPC Advice, on the heels of a couple of PPC posts that I felt were misguided. I stand by what I said, but have come to realize that I might have been a bit harsh in my delivery. As with … [Continue reading]

PPC and Content Marketing: Audience Research

facebook segment

In an earlier post, I talked about the 4-step content audit, which helps marketers identify what content they have. Once you’ve finished your audit, it’s time to do some audience research. Audience research in content marketing is as important as … [Continue reading]

Google: Too Big To Fail?

twitter reaction to google announcement

On Tuesday, Google made what was played up to be a huge announcement of new features. Search marketers feared they were in for another Enhanced Campaigns-type of blow; it turned out to be pretty benign. Talk on Twitter during the announcement was … [Continue reading]

5 Resources For Mobile PPC

Recently, I had the pleasure of appearing on my good friend David Szetela's recently revived podcast, PPC Rockstars. We chatted about many things: my band geekiness, speculation on Google's upcoming April 22 annoucement, and much more. You can check … [Continue reading]

PPC In A Not-Provided World

not provided

Earlier this week, Google dropped the bomb that we were expecting, but hoped wouldn’t come: Google will no longer pass search query strings in the referrer URL string. What this means is that the “search query” reports in Google Analytics and other … [Continue reading]

Preparing For The Adwords Certification Exams

3 years ago, I wrote a post about preparing for the Adwords Fundamentals exam. Looking back, it’s amazing how much has changed in 3 years. So, I figured I’d update my recommendations for preparing for the Adwords Certification Exams. What’s … [Continue reading]

The History of PPC

Once in a while, it's good to look back on where we came from. I didn't start out in PPC - in fact it didn't exist when I started working. My PPC career began in 2002 when Google announced the CPC version of Adwords. But the history of PPC, … [Continue reading]