PPC Data Analysis and PPC Goals

This week’s PPC Chat was all about PPC data analysis. It was an interesting chat, as they usually are. (If you’re not participating in #ppcchat on Twitter, stop reading right now and go mark your calendar for Tuesdays at noon Eastern time! You’ll … [Continue reading]

Learning Adwords Scripts

Adwords Scripts have been around for several years. Scripts are basically a little snippet of code that you add to your Adwords account, and they do several things, including: • Run reports and email them to you or output into a Google Sheet • … [Continue reading]

PPC Bid Automation: A Must In 2017

Seems like every year, I write a post on PPC bid automation and bid management. Manually managing bids used to be practically a full-time job when I started doing PPC in 2002; now, it’s almost an afterthought due to automation. Two years ago, I … [Continue reading]

Yes, Google Still Hates B2B Advertisers

Google’s annual big Adwords announcement conference call was held this past Tuesday. As usual, I held low expectations for any great news for B2B advertisers. And as usual, I was right – Google still hates B2B advertisers. I’ve written about this … [Continue reading]

PPC Audiences: Audience Segmentation

Back in March, I wrote about defining your PPC audience. It’s the first step in setting up audience targeting for PPC, including search, remarketing, or paid social. Once you’ve defined your audience, it’s time to think about audience … [Continue reading]

Expanding Your Adwords Account with Remarketing and RLSA

I’ve written before about expanding your Adwords account with ad extensions. Using remarketing and RLSA is another effective way to market to people who’ve already visited your website. Remarketing ads appear across the Google Display Network, “a … [Continue reading]

A/B Testing Is Alive and Well

A/B testing is the bedrock of a good PPC campaign. It's so important that I've written about it on this blog 46 times. Just last week, I wrote a review of AdAlysis, an A/B testing and multivariate testing tool. And just 2 years ago, I asked, can too … [Continue reading]

PPC Tool Review: AdAlysis

PPC tools are a PPC manager’s best friend. We couldn’t do our jobs without the many free and paid PPC tools we use on a daily basis. Probably my favorite PPC tool is AdAlysis. AdAlysis, an ad testing and analyzing tool, was created by Brad Geddes … [Continue reading]

Paid Social Targeting: Winners and Losers

I’ve been working on a guide for paid social at work the past couple weeks – something we can use to illustrate how it works to achieve client objectives. As I’ve worked through the 3 major paid social channels, I’m realizing that there are winners … [Continue reading]

PPC Audiences: Who Is The Audience?

Several weeks ago, I wrote about the importance of audiences in PPC. More than ever, audiences are becoming one of the main way we reach potential customers in PPC – as important as keywords. But who is the audience, exactly? Audiences, Broadly … [Continue reading]