Lead Generation On Steroids: Using Audience Targeting For Max Impact

sample google search

Pay per click advertising (PPC) is known for being highly targetable and trackable. And yet, with click costs continuing to rise, reaching the right audience in paid search and paid social is more important than ever – posing a challenge for many … [Continue reading]

How to Solve the 3 Biggest PPC Problems

Even the best PPC managers run into problems from time to time. But PPC problems aren’t really problems if you know how to solve them. High Traffic, Low Conversions Novice PPC managers and new advertisers will inevitably have a campaign or ad … [Continue reading]

Top 21 Women In Search Marketing to Follow on Twitter

It seems like every week someone comes out with “top” lists of people to follow on Twitter. I’ve seen top digital marketers and the smartest women on Twitter, but I haven’t seen a list of women search marketers that featured PPC pros. With that, … [Continue reading]

Why SMB Retailers Don’t Do Search

Retail, or online shopping, is an integral part of Google and Bing’s success in PPC. Amazon and eBay are probably the best-known and most ever-present retailers in PPC, but countless others are selling millions of dollars of products via PPC every … [Continue reading]

Does PPC Work For All Businesses?

Matt Umbro started an interesting discussion last week with his post titled Why SMBs Should Not Run AdWords Accounts. He defines SMBs as advertisers with a budget of $500 per month or less, and says that’s not enough budget to compete and be … [Continue reading]

Ad Blockers and PPC

ad age interstitial

Ad blockers. A 2-word phrase that can strike fear into the hearts of PPC professionals. After all, we make our living from online advertising. The advent of technology that blocks our lifeblood is concerning to say the least. Ad blockers work by … [Continue reading]

PPC: Anything But Routine

graph

Robert Brady wrote a great post this week over at the Clix Marketing blog called How Valuable Are PPC Skills Anyway? I love the perspective he shared on PPC skills and commoditization – something that’s been talked about a lot in the search … [Continue reading]

PPC Advice For My 18 Year Old Self

I’ve seen a lot of posts out there recently with people giving advice to their 18-year-old selves. One I liked featured some of the top college basketball seniors, including one of my favorites, Michigan State’s Denzel Valentine. Tomorrow, my … [Continue reading]

Teachers

I was going to write a post today about ad extensions and their importance, especially now that right hand side ads are gone from Google. But I just wasn't feeling it. Ad extensions are important, now more than ever. Here's Google's take on the … [Continue reading]

The Only Consistent Thing in Marketing

I Feel All Exposed - Gif - Puss In Boots

Note From Melissa: You are going to love this epic marketing guest blog by Bryant Garvin of Bryant Garvin Consulting. Let's jump right in! It all started with a tweet. Of 10K SERps, almost 6K had top ads. Breakdown: 1 ad - 36% 2 ads - 17% 3 … [Continue reading]