I’ve been writing a lot about PPC audiences this year. PPC audiences have been the talk of marketers for a couple of years now, and with good reason. We used to have keywords, and paid social – and the two didn’t cross paths. Now, we have RLSA, … [Continue reading]
Yes, A Full Service Agency Can Do PPC
August 4, 2017 By 2 Comments
I was doing some research earlier this week, and came across an article from Hanapin Marketing called 26 Signs You Need a New Agency. Most of the signs make sense: the agency isn’t transparent, it won’t give the client access to their PPC accounts, … [Continue reading]
Why Don’t Clients Understand Search?
July 21, 2017 By 5 Comments
Tell me if this has ever happened to you: You’re talking to a client, and they mix up PPC and SEO. Or, they don’t understand how keywords work. Or, they’re confused where and how ad copy appears. Or, they submit Facebook images that look like banner … [Continue reading]
Expanding Your Adwords Account With The Google Display Network
July 7, 2017 By 4 Comments
When you want to expand your Adwords account, and you’ve exhausted your options in Google Search and remarketing/RLSA, you may want to consider the Google Display Network. The Google Display Network, or GDN for short, can be a great way to generate … [Continue reading]
PPC Data Analysis and PPC Goals
June 23, 2017 By 1 Comment
This week’s PPC Chat was all about PPC data analysis. It was an interesting chat, as they usually are. (If you’re not participating in #ppcchat on Twitter, stop reading right now and go mark your calendar for Tuesdays at noon Eastern time! You’ll … [Continue reading]
Learning Adwords Scripts
June 16, 2017 By 9 Comments
Adwords Scripts have been around for several years. Scripts are basically a little snippet of code that you add to your Adwords account, and they do several things, including: • Run reports and email them to you or output into a Google Sheet • … [Continue reading]
PPC Bid Automation: A Must In 2017
June 2, 2017 By 16 Comments
Seems like every year, I write a post on PPC bid automation and bid management. Manually managing bids used to be practically a full-time job when I started doing PPC in 2002; now, it’s almost an afterthought due to automation. Two years ago, I … [Continue reading]
Yes, Google Still Hates B2B Advertisers
May 26, 2017 By 3 Comments
Google’s annual big Adwords announcement conference call was held this past Tuesday. As usual, I held low expectations for any great news for B2B advertisers. And as usual, I was right – Google still hates B2B advertisers. I’ve written about this … [Continue reading]
PPC Audiences: Audience Segmentation
May 19, 2017 By Leave a Comment
Back in March, I wrote about defining your PPC audience. It’s the first step in setting up audience targeting for PPC, including search, remarketing, or paid social. Once you’ve defined your audience, it’s time to think about audience … [Continue reading]
Expanding Your Adwords Account with Remarketing and RLSA
April 28, 2017 By 8 Comments
I’ve written before about expanding your Adwords account with ad extensions. Using remarketing and RLSA is another effective way to market to people who’ve already visited your website. Remarketing ads appear across the Google Display Network, “a … [Continue reading]
