Ramblings about all things PPC
Creating PPC reports is a big part of every PPC professional's job. Whether you work in-house or at an agency, it's almost always necessary to report on campaign performance. When I started doing PPC in 2002, reporting usually involved downloading … [Continue reading]
Editor's Note: Today's guest post is by Kelsey Hadaller of Hanapin Marketing. Get ready for some excellent shopping and e-commerce tips! If ROI goals aren’t being met in your e-commerce account, consider segmenting your Shopping campaigns for a … [Continue reading]
Facebook targeting has come under fire recently by ProPublica for allowing advertisers to target based on hate speech. In response, Facebook temporarily suspended the ability to target by employer. Yes, people were actually entering racist things … [Continue reading]
I’ve been writing a lot about PPC audiences this year. PPC audiences have been the talk of marketers for a couple of years now, and with good reason. We used to have keywords, and paid social – and the two didn’t cross paths. Now, we have RLSA, … [Continue reading]
I was doing some research earlier this week, and came across an article from Hanapin Marketing called 26 Signs You Need a New Agency. Most of the signs make sense: the agency isn’t transparent, it won’t give the client access to their PPC accounts, … [Continue reading]
Tell me if this has ever happened to you: You’re talking to a client, and they mix up PPC and SEO. Or, they don’t understand how keywords work. Or, they’re confused where and how ad copy appears. Or, they submit Facebook images that look like banner … [Continue reading]
When you want to expand your Adwords account, and you’ve exhausted your options in Google Search and remarketing/RLSA, you may want to consider the Google Display Network. The Google Display Network, or GDN for short, can be a great way to generate … [Continue reading]
This week’s PPC Chat was all about PPC data analysis. It was an interesting chat, as they usually are. (If you’re not participating in #ppcchat on Twitter, stop reading right now and go mark your calendar for Tuesdays at noon Eastern time! You’ll … [Continue reading]
Adwords Scripts have been around for several years. Scripts are basically a little snippet of code that you add to your Adwords account, and they do several things, including: • Run reports and email them to you or output into a Google Sheet • … [Continue reading]
Seems like every year, I write a post on PPC bid automation and bid management. Manually managing bids used to be practically a full-time job when I started doing PPC in 2002; now, it’s almost an afterthought due to automation. Two years ago, I … [Continue reading]
