PPC Ad Copy Creation: Where To Start?

Last week's post on ad copy testing prompted some thought-provoking discussion in the comments. My friend Jerry Nordstrom asked: When you are creating ad variations what is your primary driver of each iteration? Keyword intent? Keyword volume? … [Continue reading]

PPC Ad Copy Testing: 2015 Edition

ad rotation

I love PPC ad copy testing. It’s one of my favorite aspects of PPC. Where else can you systematically test different elements of ad text and learn what works the best – all in a relatively short period of time? Like with many things in PPC, ad … [Continue reading]

Facebook PPC: Not Just For Teenagers

facebook targeting

I often hear people say, “I don’t want to use Facebook ads because I don’t want to reach teenagers or college students. I want to reach 25-65 year old decision makers.” 5-10 years ago, teenagers were the primary audience on Facebook. Today, … [Continue reading]

Fail Fast, Learn Fast

Last week, I read a fascinating article on MediaPost about Google’s “planned failures.” The great gift of the internet and digital world, according to the Googlers quoted in the article, is the ability to fail fast. “The price of failing slow is … [Continue reading]

4 Unconventional Ways To Do PPC Keyword Research

semrush

Ah, keyword research. It’s probably the most fundamental element of PPC, and one of the first things we all learned how to do. When I started doing PPC in 2002, keyword research tools were few and far between. I’m not sure Google even had a tool – or … [Continue reading]

Supercharge Your PPC Workflow

There are a never-ending number of tasks needed for successful PPC workflow. Sometimes it feels like there is too much to do and too little time to do it. Establishing a routine for PPC optimization helps calm the chaos. Supercharge your PPC workflow … [Continue reading]

5 Challenges for PPC Lead Generation

One of the great things about PPC is it can be used for nearly every business: those selling products online via ecommerce, and those trying to drive leads. Each type of marketing has its own challenges. Here are 5 challenges for lead generation … [Continue reading]

Social PPC For B2B: Who Does It Best?

social PPC performance

Earlier this week, I read a thought-provoking article over at FBPPC, written by Robert Brady. In a nutshell, he says that while everyone thinks of LinkedIn as the place to run social PPC for B2B, it doesn't perform as well as Facebook - which is … [Continue reading]

3 Google Shopping Options You Need To Consider

checkmark

Note from Melissa: I'm so pleased to bring you the first guest post on my blog, written by none other than Matt Umbro, founder of PPCChat! And it's a good one, so read on... As someone who primarily works with ecommerce PPC accounts, I’ve found … [Continue reading]

3 Signs That Google Hates B2B Advertisers

other interests

As you probably know, I work for an agency that deals strictly with B2B clients. B2B offers unique challenges for PPC, including lead tracking and pricey CPCs due to competition. For years, Google Adwords has been our bread and butter. Their sheer … [Continue reading]