Yes, The Google Display Network Can Drive PPC Conversions!

I remember when Google launched the Google Display Network. It was called the Content Network back then, and it was part of search campaigns. In the beginning, not only were you stuck with the same bids for search as for display, but you couldn’t opt … [Continue reading]

SMX Advanced 2016: My Presentation

Yesterday, I presented at SMX Advanced on Conversion Rates and the Laws of Diminishing Astonishment. It was a great panel, and I'm excited to share my deck with my readers. Enjoy! It's The Content, Stupid! from Melissa Mackey … [Continue reading]

5 Challenges for PPC Lead Generation In 2016

In 2015, I wrote a post detailing 5 challenges for PPC lead generation. Lead generation in PPC, especially in Google, continues to be a struggle for many B2B advertisers. Here’s why the reasons outlined in my 2015 post are still true this … [Continue reading]

Voice Search and PPC Relevance: A Match Made in Hell

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Voice search has come on strong in the past year or so. Bing Ads has been ahead of the pack on voice search, predicting a year ago that it would be big. Purna Virji of Bing Ads talked a lot about voice search in her recent Reddit AMA, as … [Continue reading]

3 Ways We Failed at Digital Advertising

In many ways, advertising makes the world go round. We help businesses sell products. We make users aware of new things that they may need or want. And we try to keep it fun and relevant while we're doing it. The digital age has brought a … [Continue reading]

How To Pick The Best PPC Ad

In a recent thread on Reddit, a user asked how to pick the best PPC ad from an ad copy test. The user mentioned two ads, one that had 6 conversions and another that had 4. They asked which ad they should roll out with. If you’ve read my blog for … [Continue reading]

10 Years of Beyond The Paid

10 years ago this month, I tried a little experiment. Blogging about search was becoming all the rage. Industry movers and shakers were all starting up their own blogs. So I decided to set one up for myself as an experiment. Back then, there was … [Continue reading]

4 Biggest e-Commerce PPC Mistakes

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Editor's Note: Today's awesome guest post comes from Point It's Maddie Cary! Enjoy this in-depth post on e-commerce PPC. Managing e-Commerce PPC campaigns can be a blast! There’s a certain satisfaction that comes with the immediacy of tracked … [Continue reading]

Lead Generation On Steroids: Using Audience Targeting For Max Impact

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Pay per click advertising (PPC) is known for being highly targetable and trackable. And yet, with click costs continuing to rise, reaching the right audience in paid search and paid social is more important than ever – posing a challenge for many … [Continue reading]

How to Solve the 3 Biggest PPC Problems

Even the best PPC managers run into problems from time to time. But PPC problems aren’t really problems if you know how to solve them. High Traffic, Low Conversions Novice PPC managers and new advertisers will inevitably have a campaign or ad … [Continue reading]