The innovative team at Google Adwords has been busy of late. This week’s announcement of Modified Broad Match has SEMs pretty excited. For a detailed-as-always rundown, check out Andrew Goodman’s post on Traffick.
Google recently rolled out another feature in the Content Network that’s had surprisingly little fanfare: Interest-Based Advertising. We’ve been testing this successfully for a few weeks now, and so far, we’re seeing great impression volume and conversion rates. I wrote about this in today’s Search Engine Watch Experts column.
What do you think of these?