Earlier this week, I asked some of the best minds in search to give me their #1 landing page optimization tip. You’ll want to bookmark this post, because these experts came through with flying colors! Use these landing page optimization tips as a reference when building new PPC landing pages to make sure you have the best chance of converting!
#1: Maintain relevance. The headline & supporting statements have to be aligned with the ad/source/intent of each visitor segment. From Andrew Miller.
#2: Focus on your offer. Build & optimize the messaging & imagery for it. If done well, then the landing page foundation is set. From James Svoboda.
#3: Speed is key. If landing page elements take too long to load, the prospect will move on. Work with developers to lighten load times. From Chris Kostecki.
#4: Make sure your tone & language match your target audience. Best offers & calls to action won’t work if people don’t understand them. From Julie Bacchini.
#5: The page should make sense and capture attention in a few seconds. If it doesn’t, that’s a problem. People skim. From Jeremy Brown.
#6: People are lazy! Increase conversion by prepopulating lead generation forms using search query & IP address info. From PPC Associates.
#7: Don’t make changes to your landing page too early. Base your change decisions on statistically significant data. From Stu Draper.
#8: Get Rid of Distractions! If you want someone to purchase, don’t distract them with floating newsletter signups. From Bryant Garvin.
Bonus Resource #1: KISSMetrics has a nice list of considerations for landing page optimization for PPC that they’ve creatively put into an acronym for CONVERTS.
Bonus Resource #2: Unbounce put out a cool infographic on landing page optimization for PPC just yesterday. If you’re a fan of visuals, give this one a look.
What’s your favorite landing page optimization tip for PPC? Share in the comments!