Intro to PPC: SES Chicago Presentation

SES Chicago was last week, and as usual it was a great show with record attendance. This is one of my favorite search marketing conferences: it’s close to home for me (a mere 4 hour Amtrak ride), it has a Midwest feel, and attracts search newbies. I’ve always enjoyed teaching others – I come from a long line of teachers in my family.

This year, I was honored to do a solo presentation on Intro to Paid Search. This session is an SES mainstay, with a storied history of search industry luminaries as presenters: Dana Todd, who was one of the speakers I heard at my first SES back in 2003; Matt Van Wagner, a dear friend and one of my favorite speakers of all time; and Brad Geddes, another good friend and great teacher of PPC goodness. Honestly, I feel pretty out of my league following these superstars, but anyway…

I thoroughly enjoyed giving this presentation – like I said, I love to teach people about PPC, and the session attendees were engaged and asked great questions.

So with that, here is the presentation for your viewing enjoyment! I’d love to hear your feedback: share in the comments!

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