Importing AdWords Campaigns to Bing Ads: The Guide

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Many advertisers expand their PPC program by by importing their Google AdWords campaigns to Bing Ads. Bing makes it super easy to do so, with import tools in the UI and in Bing Ads Editor.

But many advertisers don’t realize that their job has just started with the import. There are additional steps that need to be taken to get the best possible performance out of Bing Ads.

Lisa Raehsler of Big Click Co has put together an excellent guide to optimizing Bing Ads campaigns after importing from Google AdWords. The guide covers every aspect of optimizing your Bing Ads imports, from search partners to daily budgets to geo-targeting.

If you’re importing Adwords campaigns to Bing Ads, this guide is a must-read. You can read the guide here: Guide-Optimizing-BingAds-From-Adwords.

Disclosure: I’m quoted in the guide. But Lisa did all the work putting it together. Enjoy this valuable resource for importing AdWords campaigns into Bing Ads!

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