The PPC community has been abuzz over the latest Adwords policy change: advertisers can no longer use capitalization in the root domain of display URLs. Subfolders can still have capital letters, but the root domain can’t. I haven’t seen one person say they like this change – and I’ve seen plenty who think it’s BS (myself included).
I wrote about this for Search Engine Watch yesterday, and there’s a good conversation going on in the comments there. What do you think about this change: boon, bust, or BS? Go to SEW and post your thoughts!