Google’s New Display URL Policy Is BS

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The PPC community has been abuzz over the latest Adwords policy change: advertisers can no longer use capitalization in the root domain of display URLs. Subfolders can still have capital letters, but the root domain can’t. I haven’t seen one person say they like this change – and I’ve seen plenty who think it’s BS (myself included).

I wrote about this for Search Engine Watch yesterday, and there’s a good conversation going on in the comments there. What do you think about this change: boon, bust, or BS? Go to SEW and post your thoughts!

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  1. What is the purpose of this change?? Is it good for Google and their bottom line? I doubt it, I'm more inclined to click on a link that has proper capitalization in the domain name…

  2. That's the big question – why why why? I guess we'll find out!

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