The SEM world is still a-buzz over Bing, Microsoft’s new search engine. While it’s still way too early to tell whether it will be a Google killer or even an improvement over Live.com, early results for one of our adCenter PPC clients are encouraging.
I ran a quick analysis of visitors & conversions for this client, whose business is in the travel vertical, comparing the first 11 days of May to the first 11 days of June. Their PPC campaigns were unchanged during this time as far as budget and strategy.
Growth in visitors from Bing PPC is 25% higher than average. Even more exciting is that Bing/MSN’s traditionally-good conversion rate is continuing: conversion rate from adCenter is 58% higher than average for PPC, and actually increased since the Bing lauch – whereas overall conversion rate from PPC is down slightly.
Is this proof that Bing’s a Google killer? No. Is it a good sign for overall client ROI? Absolutely.