I’ve been bookmarking great PPC posts like a madwoman the past few days, and some of the posts are too good not to share. Here are my must-read posts on PPC, and on a couple other topics that PPC managers will find useful.
Multi-Ad Group Testing by AdAlysis. This video is intended for users of Brad Geddes’s AdAlysis tool, but it’s worth a watch for anyone looking to streamline ad copy testing across large accounts. You could apply the principles outlined in the video to a pivot table and gain similar insights with a few calculations, although it would take significantly more time than it takes in AdAlysis.
Incidentally, I’m a huge fan of AdAlysis. If you manage multiple accounts or have a large account with multiple ad tests, this tool is a must for saving time on test analysis.
Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide by Lisa Raehsler. An oldie but a goodie, this Search Engine Watch post is a must-read primer for anyone looking to take advantage of the power of remarketing lists for search ads.
The next 2 posts are on giving great presentations. Even if you don’t speak at search conferences, you probably have to give presentations to clients, or to co-workers if you work in-house. I bookmarked these 2 posts because they’re loaded with tips that I can use right away to make my presentations better.
Free Resources For Great Presentations by my friend Aaron Levy. Aaron gave this presentation at his alma mater, Villanova University – but the lessons in this post apply to far more than just college students. Everyone can benefit from the resources he offers up in this killer post. (Disclosure: Aaron credits me with providing ideas for his presentation, and I did send him a few tips – but this post has given me way more than I gave it!)
Give these great posts a read or view – you won’t be disappointed. Got any great PPC articles to share? Post in the comments!