Looking to dip your toes into the social PPC waters, but aren’t sure how to get started? You’re not alone. Social PPC is similar to keyword PPC, and yet different enough to confuse those who are new to the game.
Luckily, you can follow in the footsteps of those who have gone before you.
For tips from top PPC experts on social PPC, check out this post over at Search Engine Watch.
To boil it all down, I created the ultimate cheat sheet for social PPC. Too many advertisers just decide they “need a presence in Facebook Ads” or another social platform, without thinking through any strategy or keys to success. Use this cheat sheet when you’re creating the strategy for your next social PPC campaign. Thinking about these factors prior to launch will set you up for a profitable campaign, instead of a money drain.
You can download the sheet in Excel, too.
What are your favorite paid social tips? Share in the comments!