I’ve been doing PPC since the dawn of Adwords in 2002. I’m currently Search Supervisor at gyro, the largest independent B2B agency in the world. They rock because in addition to our fantastic clients, I get to work from home in East Lansing, Michigan.
If you like this blog, check out my musings in my regular columns on PPC advertising for Search Engine Watch, Web Marketing Today, and The SEM Post. I’ve spoken at SMX Advanced, Search Engine Strategies, and PPC Hero’s HeroConf. In 2015, I became a Microsoft MVP for Bing Ads.
When I’m not doing all that, I’m enjoying Michigan State University football & basketball with my husband and 2 children, or playing sax in the MSU Alumni Band, or playing clarinet in the Meridian Community Band, or training for my next half marathon.
A note about social media: I love meeting other PPC professionals, both in person and online. That’s why I’ve included my social profile icons on this blog. That said, I only connect to people I recognize. So feel free to connect with me in the social-sphere, but please reach out and introduce yourself first! Twitter is a great place to do this; or start a conversation by leaving a comment on one of my posts. See you in cyberspace!