My 2012 End Of The World Post

Image courtesy of www.bizarrocomics.com

OK, I don’t really believe the world is ending on Friday. But I do want to take this opportunity to share some of the highlights of 2012, both in the PPC world and personally.

The beginning of 2012 brought with it a new job for me, and it’s been nothing but rewarding. I’m thankful for the opportunity to work with the fantastic team at gyro and to do it mostly from home!

I also crossed 3 things off my bucket list: seeing Van Halen in the front row, walking a half marathon, and celebrating my 20th wedding anniversary with a cruise. All in all, it’s been a very good year!

2012 has been a good year for PPC in many ways, also.  There were some amazing PPC conferences, including the inaugural HeroConf.

There was the uproar over Google ad rotation, and Bing went from the ridiculous to the sublime.

Every year I’m surprised by posts saying PPC is dead, and by the blatant misunderstandings about how PPC works. In fact, my Adwords Debacle post was one of the most-read posts on this blog in 2012. PPC has been around for well over 10 years now, and yet the lack of understanding amongst many advertisers is always a surprise.

2012 brought some amazing info-sharing around the blogosphere. In June, I listed some of my favorite posts. Since then, there have been more good posts, including this one on testing millions of ads and this one on increasing PPC sales. My bookmarked list of great PPC posts grows by the day!

For a roundup of big PPC news in 2012, check out these Search Engine Watch posts by my friends Joe Kerschbaum and Alex Cohen.

And finally, no 2012 roundup would be complete without a shout-out to my favorite PPC resource, PPC Chat. Founded by Matt Umbro, PPC Chat has become my go-to source for quick answers to tough PPC questions. Someone is always there on the hashtag ready to help! I’ve met so many friends and PPC pros, both online and in real life, as a result of PPC Chat. If you do nothing else in 2013, get in on the PPC Chat action!

Finally, I’d like to wish all my readers a happy holiday season and a prosperous New Year in 2013. Without all of you, I’d be, well, talking to myself. You all rock!

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Comments

  1. Thanks for the mention, Melissa! You perform a great service to the PPC community by putting out awesome content every week!

  2. Great round-up/end of the world post Melissa! I really just “met” you via ppc chat, but I know I’ll be chatting you up a lot in the future. :)

  3. Thanks for the round-up, Melissa! I always learn so many good things from your blog posts. Hope you and your family have a wonderful Christmas and New Year!

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