Every day, there is a plethora of great PPC info shared across the web: on blogs, in social media, and in forums. Most of it falls into the “that’s interesting” category, but nothing more.
Periodically, though, a post or tool is so good that I bookmark it and refer back to it often. Here is my list of the 12 links every PPC pro should bookmark.
Modified Broad Match Tool from Acquisio: This tool enables you to paste a list of keywords, tell it which ones you want to add the broad match modifier, and spits them out with a keystroke. It’s a huge time saver and I use it at least weekly.
SplitTester: A tool to quickly get statistical significance & confidence levels. Great for PPC ad testing.
WebShare’s split testing tool: This tool combines CTR and conversion rate to tell you the overall winner of an ad test.
145 PPC Must Do’s for 2012 from PPC Hero: This was a New Year’s post that was actually very useful. I’ve been working my way through the list for the past 6 months. Not every tip will apply to every PPC account, but if you’re looking for new optimization ideas, this is the place.
Excel Hints for PPC from SEOptimise: PPC’ers live in Excel, so we’re always hungry for more Excel tips. This is a good bunch of hints.
Excel Formatting Tips from Search Engine Journal: If your reports look like they were done by a 5th grader, this post will help you fix that.
PPC Task Checklist from PPC Hero: A great list of PPC tasks that will help all PPC pros, from novice to expert.
Google Analytics Advanced Segments Shares from Jill Whalen: A neat list of advanced segments that you can copy and use in your own Google Analytics accounts.
Google Analytics URL Builder: A good way to make sure your custom URLs for Google Analytics are formatted properly.
Auditing PPC Accounts Without Account Access from Fathom: A recent blog post to help PPC’ers over a common stumbling block: auditing a PPC account when you don’t have access to the account itself.
And there you have it – 12 must-have PPC bookmarks! I know there are more out there, so share your favorites in the comments! I’ll compile them into a future blog post.
Editor’s Note: The link to the Ion Interactive Landing Page checklist was incorrect and has now been corrected. Thanks to commenter Max Miller for pointing out the error!