The PPC crowdsourcing company Trada recently published a blog post listing their top 10 PPC experts to follow. While I agree with the majority of the names on the list, a few were puzzling: Danny Sullivan, a PPC expert?
Don’t get me wrong – Danny is a huge name in the SEM industry, and a personal friend. But he’s not a PPC guy. However, Search Engine Land, which Danny started, is a great PPC resource, and I highly recommend it.
Following a great discussion on Twitter about Trada’s list, along with an offline conversation I had with one of the Trada management team, I decided to create a list of the top 10 PPC experts to follow on Twitter. This list is in no particular order.
David is the founder of Clix Marketing and a veteran of the search marketing conference circuit. He’s also the author of PPC An Hour a Day, which is an invaluable resource for PPC managers. His Twitter stream is a great source of PPC info. David’s semi-retired now, but he still shares lots of PPC know-how.
Andrew was one of the first PPC experts I paid attention to way back in 2002 when I was getting started with PPC. He already had an e-book published on Adwords at that time. Since then, we’ve gotten to know each other personally, and I’m honored to call him a friend. Andrew blogs at Traffick and tweets PPC brilliance.
Brad is another long-time PPC pro and author of Advanced Google Adwords. Brad also hosts the podcast Marketing Nirvana on webmasterradio.fm. He’s a prolific writer for SEM news sites, and his Certified Knowledge training is top-notch. Follow Brad to get the latest PPC news.
Yet another Clix Marketing guru, Joe is one of the smartest and nicest guys in PPC. Joe embodies the rare mix of technical know-how and creative thinking (he’s a poet, for gosh sakes) and it’s served him well. He’s another true friend and I owe him a debt of gratitude for all I’ve learned from him.
Alex is another brilliant PPC mind who’s wrapping up his stint at ClickEquations and moving on to HBloom next week. His SEM articles are some of the best I’ve ever read (Alex, you can do my research for me any time!), and he is an all-around nice and funny guy. Follow Alex on Twitter for PPC nuggets.
I “met” Matt on Twitter and feel that we instantly became fast friends. Matt has the honor of launching PPC Chat which has been one of the best things to happen to PPC networking in a long time. Matt is a great engager on Twitter, so do yourself a favor and give him a follow.
Yet another PPC Chat friend, James is a pro at PPC and conversion optimization. If you’re struggling with landing page optimization or conversion rates, he’s your guy. I met James at SMX Advanced in June, and really enjoyed sharing PPC knowledge.
Bonus: Anyone From the #PPCchat Group
Go to Tweetdeck right now and create a column for #ppcchat – and start following the contributors. Participate by asking & answering questions. Chances are someone will be ready and willing to help.
So there you have it, my top 10 list. Who would you add? Share in the comments!